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Emma Peterson, Senior Content Developer
Building a firm foundation of loyalty
By Emma Peterson. Learn how APOC supports both customers and contractors with exclusive loyalty programs to build win-win solutions for all. Loyalty is a huge factor when it comes to driving business in the contracting industry. That’s why APOC makes sure to pay careful attention to returning the loyalty they ...
Get a birds’ eye view of some stellar projects
By Emma Peterson. Check out three of the recent #MHPViewFromTheTop winners! Every month Mule-Hide Products sends out a call for project photos on social media. They’re looking for images that showcase a birds’ eye view of some incredible workmanship by construction crews. Each winner receives a highlight on the official ...
Providing contractors the business tools for success
By Emma Peterson. Learn how breaking language barriers helps contractors like Brian top their sales records. IKO Industries has always held sharing knowledge as one of their core values. They see this as finding ways to improve their business practices for the benefit of all. A great example of how ...
Roofing recruiters to the rescue
By Emma Peterson. Learn how professional recruiters are helping individuals and the industry. The labor shortage has been a hot topic in the roofing industry for years now, and contractors are still struggling to find skilled workers. In this episode of Roofing Road Trips®, Karen Edwards sat down with Kristin ...
Where roofing lands in the economic landscape
By Emma Peterson. From labor challenges to lead opportunities, Gene Marks shares insights on roofing economics. In the first episode of the Contractor Outlook newscast, Heidi J. Ellsworth meets with Gene Marks to talk about how economics intersect with the roofing industry. Gene is the CEO and president of the ...
Win the race to the roofing sale with technology
By Emma Peterson. Leverage technology to improve your entire sales process, from lead to close. In this Roofing Road Trips® episode, Heidi J. Ellsworth hosts Ryan Eves and Jim Mallers to talk about how integrating technology into small and midsized businesses can be key to winning the sales race. Jim ...
Sharing knowledge and technology
By Emma Peterson. As KARNAK celebrates their 90th anniversary, learn how they continue to build powerful contractor relationships and innovative tools. From its origins with Martin Jelin in 1933, the KARNAK Corporation has been known for innovative products and outstanding customer service. Over the decades they have been trailblazers. In ...
Harnessing technology for business success
By Emma Peterson. How Statewide Roofing moved from manual to digital with the right software. Understanding and incorporating technology is key to running a successful business in today’s digital world. Because of this, Jobba Trade Technologies is sponsoring a multi-video CoffeeCast™ that helps contractors and other industry professionals learn how ...
Building on history
By Emma Peterson. Learn how a historic roofing company is keeping history alive through restoration. Preserving historic buildings is a key part of keeping our communities’ pasts alive and remembered, but it can present some unique challenges to those working on restoration projects. In this AskARoofer Podcast episode, Bob Kraft ...
Beat the heat with this free certification training!
By Emma Peterson. With the extreme heat challenges increasing in areas like California, it is more important than ever to learn to build climate-resilient communities. More and more areas have become climate stressed in recent years. California is one of those places and those that live in the state ...
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