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Emma Peterson, Senior Content Developer

Western Roofing Expo Win full access to the golden anniversary

Win full access to the golden anniversary of the Western Roofing Expo

By Emma Peterson. Don’t miss this opportunity to throw your hat in the ring for the chance to go to the premier regional roofing and waterproofing event in the U.S. 2024 marks the 50th anniversary of the Western Roofing Expo and it’s a show you don’t want to miss! Since ...


Maven Group The importance of asking the right questions

The importance of asking the right questions

By Emma Peterson. Mergers and acquisitions can be complicated and emotional — that’s why Maven Group is here to help make the process as smooth as possible. As the year continues, we are seeing more and more mergers and acquisitions in the roofing industry. To understand how these types of ...


IKO What it means to be a ROOFPRO

What it means to be a ROOFPRO

By Emma Peterson. Elevating customer confidence and roofing standards one ROOFPRO Contractor at a time. ROOFPRO is a contractor loyalty reward program run by IKO, open to roofing contractors in the U.S. and Canada. The program was born out of the knowledge that choosing a roofing contractor is a difficult ...


Jobba 3 insights on the power of tech integration

3 insights on the power of tech integration

By Emma Peterson. Learn how Jobba’s software is helping contractors grow their businesses by improving their customer service and operational efficiency. Technology is changing the world around us every day, and that includes the way companies in the roofing industry do business. Heidi J. Ellsworth, with the assistance of Karol ...


Beacon Pack your lunch, grab a notebook and get ready to attend roofing school!

Pack your lunch, grab a notebook and get ready to attend roofing school!

By Emma Peterson. This roofing education program is perfect for professionals in the field! Learn how it was developed with flexibility and accessibility in mind. Continuing education is key in the roofing industry, especially as technology continues to grow and change. But it can be challenging to fit training ...


Johns Manville Building a career in roofing

Building a career in roofing

By Emma Peterson. Learn how a strong work ethic and a willingness to keep learning has built a multi-decade long career for Paige Harvill. In this episode of the Stories from the Roof podcast, sponsored by Johns Manville, Megan Ellsworth hosted Paige Harvill to hear her stories and perspective ...


Indiana Metal Visualize your future home

Visualize your future home

By Emma Peterson. Finding a new look for your home is as easy as a single click with this metal roof visualizer! Editor’s note: Share this with homeowners to help make the beginning of a project run smoother! Roofs and other post-frame upgrades are a huge investment and there are ...


Roofing alliance Making education accessible

Making education accessible

By Emma Peterson. Learn how a partnership between the Roofing Alliance and Clemson University is forging new career pathways. Bringing new people into the roofing industry and making sure they get the educational resources needed to succeed is key to solving the labor dilemma. In this episode of Roofing Road ...


Metalforming Futuristic folding

Futuristic folding

By Emma Peterson. Check out this live demonstration of the Schröder PowerBend Multi. A great part of attending trade shows and conventions like the International Roofing Expo (IRE) is getting to do hands-on learning. This can be facilitated in continuing education spaces but is also fostered on the trade floor ...


Adams and Reese Smart subcontracting

Smart subcontracting

By Emma Peterson. Understanding the different forms and classifications regarding subcrews is crucial to proper management. The goal of all businesses is sustainable growth, and in the roofing industry growth tends to lead to the involvement of subcontractors. But taking this next step with your company can present a ...


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UP TO THE MINUTE

By Jenny Yu. Malco’s new lineup of hole saws is ...
By Jenny Yu. Participants say SkillsUSA helps them explore ...
Read More
CCS-OpenForBusiness-
All Weather Insulated Panels -  Ad - InnovaCELL
NRCA -  ad - National Roofing Week 2026
Sherwin-Williams -  Ad - L&L Building Better Metal Roofing Installers
Roof Hugger  Ad - Q2
Rocky Mountain Snow Guards -  Ad - 90 Day Sale 2026