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Emma Peterson, Senior Content Developer
One virtual step forward, one leap for digital sales
By Emma Peterson. Learn how Roofle is pushing the industry forward and improving the digital sales process for contractors and their customers. While at the 2024 International Roofing Expo (IRE), Karen Edwards hosted Travis Harvego and Mike Goldenstein from Roofle at the RoofersCoffeeShop® soundstage. Travis is the company’s CEO, ...
Understanding the science of sales
By Emma Peterson. How Rilla’s speech analytic software can help everyone in your company become a top salesperson. While at the 2024 International Roofing Expo (IRE), The Coffee Shops crew member Karen Edwards hosted Sebastian Jimenez of Rilla at the Roofers Coffee Shop Sound Stage. The two spoke about how ...
The basics of metal terminology
By Emma Peterson. As metal roofing and siding becomes more popular in neighborhoods, learn what some of the common terms are. In this AskARoofer Podcast episode, Lauren White and Megan Ellsworth sat down with a team from BlueScope to understand the intricacies of metal panels and get the scoop on ...
Tracing the rise of PVC in the market
By Emma Peterson. As PVC rises in market share, it’s important to understand why it’s so popular. In Season 6, Episode 2 of Roofing Road Trips®, Heidi J. Ellsworth spoke to Lane Reed and Tony Vieira of Mule-Hide Products about PVC membranes. This is a type of single-ply membrane ...
Keeping a finger on the pulse of the industry
By Emma Peterson. In a competitive field, learn how RESISTO sets themselves apart from the crowd. Standing out in the construction industry can be difficult given the number of competitors on the market. But RESISTO, a division of SOPREMA, has held their place since the 1990s. In this episode of ...
Test your mettle!
By Emma Peterson. Get ready for the 2024 Metal Building Student Design Competition. For over 60 years, the Metal Building Manufacturers Association (MBMA) has served as a voice and advocate for the metal building systems industry by leading in research, code establishment and education. A metal building system is ...
Sun or snow, safety comes first!
By Emma Peterson. Learn how TRA Snow and Sun keeps homeowners and contractors safer every day. TRA Snow and Sun was founded in 1996 to bring European snow safety products, such as snow brackets/guards and snow fences to America. Today, they’re still manufacturing and educating people about the same products, ...
Mark your calendar for METALCON LIVE! on June 19
By Emma Peterson. Explore the world of metal building erectors with industry experts Bobby Mesmer and Heidi J. Ellsworth. The metal erecting industry is not only growing but pushing the bounds of the entire metal building world. This rise in popularity can be cited to everything from metal’s architectural ...
Streamlining success with software
By Emma Peterson. How contractors can elevate their customer service with Jobba software. In this second video of the “Building Business Relationships to Delight Customers” CoffeeCast, Heidi J. Ellsworth and her cohost Karol Weyman from Jobba meet with Lauren Morely. Lauren is the owner of R3NG, which is a commercial ...
Celebrating Bloom Roofing’s induction into the Elevate Hall of Fame!
By Emma Peterson. Learn how this contracting company has earned their place in the hall of fame with adaptability and dedication to customer service. Backed by 40 years of experience in the industry, Elevate™ has stood the test of time as an industry leader by building smart, safe and sustainable ...
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