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Emma Peterson, Senior Content Developer
Stocking your top shelf with products
By Emma Peterson. Learn how to build the best product portfolio with the TopShield® line. As a roofing contractor, you need both the right installation training for your crews and top-of-the-line materials. But it can be difficult to know what products to choose with the many options and varieties available ...
Breaking barriers and overcoming challenges
By Emma Peterson. Learn how staying curious and always seeking out more knowledge guided Susi Batista to found LIRA. In this episode of Roofing Road Trips®, Megan Ellsworth meets one of the founders of Latinos in Roofing Associated (LIRA), Susi Lee Massey Batista, about breaking barriers in a traditionally male-dominated ...
Building trust with tech
By Emma Peterson. How technology in the roofing industry builds better transparency with customers. Technology, as in every facet of life, has been and continues to be a game changer in the contracting industry. In this episode of the AskARoofer Podcast, Eric Neill and Joe Mischler from Neill and Son ...
Considering a roof replacement? Check out this guide to help you through the process
By Emma Peterson. Make more informed and confident decisions about your roof with the MRA Buyer’s Guide. A reroofing project is probably the biggest investment the average homeowner will have to pay beyond the purchasing of the property. It is a big decision and can be very stressful. That’s where ...
To restore or replace, that is the question
By Emma Peterson. Before you can make your bid, it’s important to get on the roof and see what you’re working with. In this CoatingsTalk, Heidi J. Ellsworth spoke to Chris Kuykendall from Mule-Hide Products about not only the power of fluid-applied roofing systems but knowing when to apply one. ...
Diving deeper with the DORA directory
By Emma Peterson. Get more options with the quick, easy to use and free directory designed by and for industry consultants. While at the 2024 International Institute of Building Enclosure Consultants (IIBEC) convention and trade show in March, Heidi J. Ellsworth got to catch up with Michelle Jones at the ...
Blazing a trail for women in sales
By Emma Peterson. Hear how Desiree Huff has climbed her way up the sales ladder through a passion and determination to always be learning something new. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sits down with Desiree Huff, Tremco’s regional sales manager, to talk about stepping into ...
Renewed space and renewed hope
By Emma Peterson. Volunteers from NWIR, Bliss Roofing, Mountainwood Homes, Lennar and more come together to support Project Homeless Connect’s mission. Project Homeless Connect (PHC) began in 2006 with Kim Marshall Gordon and her mission of helping the unhoused populations in Washington County, Oregon. Today, PHC operates a street outreach ...
Slipping into the role of leader in snow retention
By Emma Peterson. A few questions snowballed Terry Anderson into his role as a leader in the snow retention sector and now he and his sons are pushing the technology forward. The roofing industry is full of family-owned businesses like TRA Snow & Sun! For this episode of Roofing Road ...
Homeowners’ guide to the reroofing galaxy
By Emma Peterson. Learn how to determine if the durability and efficiency of a metal roof is right for your home! In this AskARoofer™ podcast, Megan Ellsworth and Lauren White sit down with Renee Ramey to talk about why homeowners should consider metal for their next reroof. Renee is the ...
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