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Emma Peterson, Senior Content Developer
When the danger is invisible
By Emma Peterson. How NFRC is raising awareness of long-term, less visible safety risks in roofing. Over the years, our understanding of safety practices in the roofing trade has grown exponentially. There was a time not too long ago where something as simple as earplugs on a jobsite were much ...
The next-generation weather technology everyone is using
By Emma Peterson. For everyone from the Kansas City Chiefs to PGA golf tournaments, Flash Weather AI is providing weather reporting on the next level. Recently, Jameson Allen, a business development representative at Flash Weather AI, stopped by The Coffee Shops™ to talk about how their weather forecasting technology is ...
From niche to mainstream: The growth of polymeric roofing
By Emma Peterson. Industry experts break down how innovation and awareness are gaining polymeric roofing traction across the industry. Recently, the polymeric roofing market has been growing in popularity. To talk about the momentum behind these products, Megan Ellsworth hosted Dylan Faust, Zach Stopyro and Thomas Knuckey for an episode ...
¡Gana tu pase para la Western Roofing Expo 2026!
Por Emma Peterson, traducido por Alberto Torres. Participa para tener la oportunidad de acceder a sesiones educativas de primer nivel, eventos para establecer contactos, almuerzos y una de las exposiciones comerciales más importantes de la industria. RoofersCoffeeShop® se ha unido a Western Colloid para enviar a cinco profesionales a la ...
Win your way to the 2026 Western Roofing Expo
By Emma Peterson. Enter for an opportunity to access top-tier educational sessions, networking events, luncheons and an industry-leading trade show floor. RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United ...
Making every drop count
By Emma Peterson. How smart irrigation tools and practices can lead to healthier landscapes, satisfied clients and a sustainable future. For decades, scientists have been warning about water usage and an impending global water crisis. And at the beginning of this year, those warnings became far more real with ...
A roofer’s guide to WRE 2026
By Emma Peterson. Learn about all the events, seminars and exhibitors that will be at this year’s Western Roofing Expo. Navigating today’s roofing industry can be a bit of a challenge. Whether you’re facing more extreme storms in the field or juggling labor issues and material shortages in the office, ...
Take control and force out the weeds
By Emma Peterson. A look at Heritage’s new 4-way, post-emergent herbicide. Weeds are one of those things that aren’t a problem until they are. Every lawn care professional can probably recall a time when a customer called and needed weed removal done yesterday. Heritage designed their ForceOut herbicide for that ...
Underlayment is more than a checkbox
By Emma Peterson. Bob Woykin shares why underlayment plays a critical role in the long-term performance of roofs. Recently, we had the opportunity to interview Bob Woykin, the director of sales for Sentry Building Innovations' Canadian market. In this role, Bob focuses on “connecting product performance with real-world jobsite ...
Supporting contractor success across the West
By Emma Peterson. How WSRCA’s education, resources and community help roofing professionals in the Western U.S. thrive. In a new episode of Roofing Road Trips®, Megan Ellsworth hosted Joel Viera, the executive director of the Western States Roofing Contractors Association (WSRCA), and Marcus Clinco, the sales manager for C.I. ...
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