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Emma Peterson, Senior Content Developer
Aiding roofers at every stage of their career
By Emma Peterson. Through apprenticeship programs, industry training and career advancement resources, RCABC is creating pathways for both new and experienced roofers to succeed. Across Canada, apprenticeships are key for building job security and careers for young people as well as for ensuring that our tradespeople are trained and ready. ...
Sharpen your estimating skills with this advanced workshop
By Emma Peterson. Want to take your estimating skills to the next level? Don’t miss the chance to learn in-person from industry expert John Kenney! John Kenney will be teaching an Advanced Roofing Estimating Workshop in Lakewood, Florida this coming November. John, CEO of Cotney Consulting Group, has an ...
Meet us on the show floor!
By Emma Peterson. Join the RoofersCoffeeShop® crew and our giveaway winners at this year’s Western Roofing Expo! Just last week, our 2026 Western Roofing Expo (WRE) ticket giveaway closed, and five lucky winners were chosen! This giveaway was organized in partnership with Western Colloid and each winner received one ...
FAQS of waterproofing part 3: Contractor considerations
By Emma Peterson. The final part of Pli-Dek’s waterproofing FAQ series examines the decisions and processes that enable contractors to complete high-performance waterproofing projects. In our third and final installment of the Pli-Dek FAQs (frequently asked questions) of waterproofing series, we dive into project organization and management tips for waterproofing ...
RAiNA’s 2026 Conference is a must-attend event for professionals
By Emma Peterson. Stay at the forefront of sustainable architecture and resilient construction by going to the 2026 RAiNA Conference! RAiNA (the Rainscreen Association in North America) is an organization that was established with the goal of sharing resources and technical support related to rainscreens for professionals in the ...
Project profile: Fremont Beef Company
By Emma Peterson. Elevate's MAX PVC system provided the chemical resistance, moisture protection and durability needed for Fremont Beef Company's demanding operations. Fremont Beef Company has been providing high-quality meat products to customers around the world since 1990. In 2025, it was time to reroof their 81,000 square foot storage ...
Elevating outdoor design with StoneDeks
By Emma Peterson. StoneDeks eliminates the constraints of conventional deck construction, providing the beauty and permanence of stone in elevated outdoor spaces. 19 years ago, Bart Stuchell noticed that people “loved the look and permanence of stone, but traditional deck construction limited what was possible.” This sparked an idea for ...
The expansive world of snow retention
By Emma Peterson. Effective snow management helps prevent property damage, improve safety and protect building occupants, making it a critical element of cold-climate roof design. When we think of managing weather in relation to a roof, often what comes to mind is rainfall or high winds. But another crucial element ...
Leave your mark on the industry
By Emma Peterson. How participating in associations like the Roofing Alliance gives professionals a chance to build a legacy. From providing broader industry advocacy on a national level to providing individual contractors with the resources they need to succeed, trade associations are invaluable resources. A prime example of one of ...
How much wood could a Woodchuck divert?
By Emma Peterson. Learn how Woodchuck AI is helping contractors turn construction waste, like lumber products, into savings and renewable energy. In a new episode of Contractor Outlook™ sponsored by SRS Distribution Inc., Heidi J. Ellsworth talks with Todd Thomas about how his company, Woodchuck AI, is helping contractors manage ...
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