Emma Peterson, Senior Content Developer
ORCA’s mission in action
By Emma Peterson. How Oklahoma Roofing Contractors Association supports contractors, vendors and industry partners statewide. The Oklahoma Roofing Contractors Association (ORCA) was founded to support professionals in the roofing industry across Oklahoma state. To learn more about how they do this, Megan Ellsworth sat down with Avery Smith, the executive ...
Sustainability beyond the buzzwords
By Emma Peterson. How Elevate is advancing building solutions that are sustainable and resilient. For a special Earth Day Coffee Conversations® webinar, Heidi J. Ellsworth sat down with Kim Eckerman, Jay Saldana and David Finn for a conversation about what it takes to build responsibility every day of the ...
Operating in the intersection of regulatory pressure and economic volatility
By Emma Peterson. A conversation with Trent Cotney on why proactive policies and operations matter more now than ever. Going into 2026, there was a lot of commotion to keep track of, from uncertainty about tariffs to immigration changes and beyond. And now, one quarter into the year, there are ...
Strategies for navigating unpredictability
By Emma Peterson. Dive into the ways a proactive mindset and powerful tech tools can help contractors grow through market shifts. If 2025 taught us anything, it’s that there is always room for surprises. From immigration policy changes to tariffs and beyond, a lot has happened. But it is important ...
A record-breaking show
By Emma Peterson. Looking back at the 2026 NAHB International Builders’ Show® (IBS). For years, the National Association of Home Builders (NAHB)’s International Builders’ Show® (IBS) has been the biggest annual light construction show in the world. But this year they took it to another level with record-breaking attendance! ...
The power of a global community
By Emma Peterson. Dirk Bollwerk talks about connecting roofers around the world and advancing the global industry. In a new episode of Roofing Road Trips®, host Heidi J. Ellsworth is joined by Dirk Bollwerk to learn about the International Federation of the Roofing Trade (IFD) and the vital work it ...
Top May articles: Leadership, growth and innovation
By Jenny Yu. From profitability habits to artificial intelligence, OutdoorCoffeeShop™ readers prioritized insights for long-term success. As outdoor living professionals look for strategies to navigate growth and change across the industry, OutdoorCoffeeShop™ readers gravitated toward content about leadership, growth and innovation in the month of May. The top article ...
Top May articles: AI, profitability and market understanding
By Emma Peterson. Catch up on the biggest industry stories from May 2026. This last May, The Coffee Shops™ crew has been working hard to keep up with all the news and developments of the industry, whether it’s new events, evolving technology, shifting regulations or something else! To help readers ...
Celebra la industria del roofing este junio
Por Emma Peterson, traducido por Alberto Torres. ¡La Semana Nacional del Roofing 2026 se llevará a cabo del 7 al 13 de junio y es el momento perfecto para mostrar tu orgullo por la industria del roofing! Cada año, la National Roofing Contractors Association (NRCA) organiza un evento llamado National ...
The People’s Choice is the MAX PVC membrane!
By Emma Peterson. Learn about the Elevate product that took home the 2026 People’s Choice award at the IRE Innovative Product Showcase. At this year’s International Roofing Expo (IRE), professionals from across the roofing industry came together to learn, explore and grow. One of the biggest parts of the show ...
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