Emma Peterson, Senior Content Developer
What Google’s new online estimate filter means for roofers
By Emma Peterson. Dive into the world of online roof estimates with Demand IQ’s Austin Rosenbaum and Eagleview’s Peter Cleveland. In a recent Read Listen Watch® (RLW), Megan Ellsworth sat down with Austin Rosenbaum and Peter Cleveland. Austin is the founder and CEO of Demand IQ, a company that, in ...
Engineered for extremes
By Emma Peterson. Metal roofing is rising in popularity around the country thanks to its ability to withstand various climates. In his role as a regional sales manager for Westlake Royal Building Products, Mitch Heitsch works with contractors and clients across various regions, from North Dakota to Florida. This has ...
Building an online home for the outdoor industry
By Emma Peterson. Rachel Mohorn and Brittainy Klein discuss the importance of meeting contractors where they are – and the role of a digital space in that. For the first ever episode of OutdoorTalk™, Karol Weyman sat down with Brittainy Klein and Rachel Mohorn to discuss how a connected ...
Succession planning three ways
By Emma Peterson. Explore how early planning, clear processes and documentation prepare your business for its next chapter. One of the hardest moments for any business owner or entrepreneur to properly prepare for is when it’s time to take a step back and pass the company on to the next ...
Make cool connections at the 2026 CRRC conference
By Emma Peterson. Everything you need to know about the reimagined 2026 CRRC Annual Conference. Don't forget your boots and your hat as you plan your trip down to San Antonio, Texas for this year’s Cool Roof Rating Council (CRRC) conference! This three-day conference (June 16-18, 2026) is a new ...
The power of aerial roof measurements
By Emma Peterson. How aerial roof measurements can unlock powerful project planning for your team. In the roofing industry, accuracy is everything. One wrong step can be a dangerous injury on the roof and one wrong measurement can mean thousands in lost revenue. Luckily, Eagleview provides a way for contractors ...
Three days of roofing excellence this May
By Emma Peterson. The CRCA’s 65th National Conference offers sessions, socials, tours and more for industry professionals nationwide. Every two years, the Canadian Roofing Contractors Association (CRCA) hosts a General Meeting and National Conference. This is a national event that “brings together roofing industry professionals from across Canada — an ...
Pergola 101
By Emma Peterson. Help your clients get ready for long summer nights in their backyard with the perfect pergola. We might still be a few months out from the full-blown outdoor hosting season, but that makes this the perfect time to prepare your clients’ outdoor spaces! Before we enter the ...
4 programas comunitarios de retechado
Por Emma Peterson, traducido por Alberto Torres. En todo el país, comunidades y techadores están uniéndose para proteger a sus vecinos de los elementos. Un techo es una parte crucial para proteger tu hogar y a tu familia, pero también es una inversión costosa, a veces fuera del alcance de ...
Apoyando a cada cuadrilla
Por Emma Peterson, traducido por Jessica Bravo. Cómo Johns Manville está cerrando la brecha del idioma con su biblioteca de recursos de productos en español. Fundada en 1858 en la ciudad de Nueva York, Johns Manville (JM) se ha convertido en un fabricante líder de productos de aislamiento y ...
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