Emma Peterson, Senior Content Developer
A critical look at AI
By Emma Peterson. Trent Cotney and Jon Gardner discuss AI liability, confidentiality and how contractors can build safe, effective practices. As artificial intelligence (AI) grows more and more common in our everyday life, it’s important to look at it critically and understand how it can be used as a tool. ...
Beyond red and blue
By Emma Peterson. Trent Cotney on tariffs, labor, global conflict and other issues affecting roofing professionals across the country. In a new episode of Roofing Road Trips®, Heidi J. Ellsworth had the chance to sit down with Adams and Reese attorney and industry advocate Trent Cotney to discuss the major ...
DiFalco and Patterson: Partners across generations
By Emma Peterson. Learn how two men’s roofing business lives on in the next generation. In a recent episode of Stories from the Roof, sponsored by TopShield, Megan Ellsworth had the chance to talk to Charlie DiFalco, vice president of Action Roofing Services. With six different locations around Florida, ...
Seeing beyond sales
By Emma Peterson. An eye‑opening RLW explores how accurate, big‑picture financial data helps contractors uncover errors, correct course and grow with confidence. Roofing is a busy and competitive market. It is easy to fall into the trap of managing your business on a day-to-day basis. And while this method keeps ...
Reimagining roof design
By Emma Peterson. How roof visualizers help homeowners find confidence — and their style. For most people, a roof is an afterthought when it comes to the design of their home. But roof design actually has a huge impact on a home’s overall style and can be a great ...
Finding your path through mentorship
By Emma Peterson. A conversation on mentorship, opportunity and finding a career in roofing In a new episode of Roofing Road Trips®, we had the opportunity to host Chase Huang and Damien Holloway, the student champions of the 2025 SkillsUSA roofing competition, along with their mentor Tim Stephens, vice ...
Honoring craftsmanship across Colorado
By Emma Peterson. Highlights from the Colorado Roofing Association’s 2026 Awards Dinner. Last month, the Colorado Roofing Association (CRA) hosted their annual awards dinner! Hosted at the Social Capitol in Arvada, this incredible evening brought together contractors from across the state to connect, share ideas and support each other. This ...
5 benefits of using ICFs to build pools
By Emma Peterson. From energy savings to design versatility, discover how Nudura ICFs are reshaping modern pool construction. Across the construction industry, Insulated Concrete Forms (ICFs) have grown in popularity as a building material. For those that are unfamiliar, ICFs are hollow foam blocks that are stacked and then filled ...
Labor, immigration and the roofing industry
By Emma Peterson. Trent Cotney explores the role of advocacy and Roofing Day 2026 in relation to protecting workers in today’s immigration climate. The state of the labor force in roofing and construction has always been a top issue for the industry, but the immigration policy changes of the last ...
Minihan Roofing is the March R-Club Roofer of the Month!
By Emma Peterson. How Chris and Shannon Minihan built a roofing family legacy. This year is a big milestone for the team at Minihan Roofing – our March 2026 R-Club Roofer of the Month – as it marks their 15th year in business! To learn about the origins and ...
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