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Emma Peterson, Senior Content Developer
Creating products that center people
By Emma Peterson. At the core of AWIP’s operations is a customer-first outlook and a belief that all decisions start with ensuring customer satisfaction. All Weather Insulated Panel (AWIP) might be known for their high-performance metal panel products that offer both durability and insulation to the structures they are ...
Making roofing manageable
By Emma Peterson. Learn about the roof above your head in the short and simple AskARoofer Minisode series. Most people don’t know much about roofs except that they are expensive and should keep the elements out of their home or business. And while it is very normal not to ...
Roofing talent put to the test
By Emma Peterson. NFRC’s support of the future of roofing through the SkillBuild National Competition. National Federation of Roofing Contractors (NFRC) has long been a supporter SkillBuild. This is a competition that sees roofing apprentices and trainees put their talent to the test in a head-to-head contest of skills, ...
Digital tools and modern buyer expectations
By Emma Peterson. How technology is changing the homeowner purchasing process and reshaping contractor marketing strategies. In a new Read Listen Watch® (RLW), Megan Ellsworth sat down with Dan Shurtz of Aletheia Digital and Nick Knellinger of Eagleview for a conversation about how innovative tech solutions can help you manage ...
The growing role of robotics in roofing
By Emma Peterson. Robotics and automation are coming to the jobsite. Are you prepared? Robotics and automation have long been a part of manufacturing processes. But where these two pieces of technology have historically played behind-the-scenes roles, that norm is quickly changing. Both in our personal and professional lives, ...
The power of a texturized coating
By Emma Peterson. Get safety and speed with Gaco non-skid product offerings. At World of Concrete earlier this year, we had the chance to stop by the Gaco booth and catch a live demonstration of the Gaco AS75. This product is a “single-component, low-VOC, elastomeric acrylic polymer specially formulated for ...
Suppling high-quality products needed for project success
By Emma Peterson. Learn about the TopShield® line and its top-of-the-line performance. There are a lot of different roofing products on the market, making it hard to know what options are best for your next project. To help make that deciscion easier, SRS Distribution developed their TopShield® line. This line is ...
TopShield® underlayment keeps you covered and protected for the long run
By Emma Peterson. TopShield® underlayments from SRS Distribution provide superior moisture defense, slip resistance, thermal performance and more. Roof underlayment is a critical part of the roofing system. Not only does it act as a moisture barrier (preventing water damage and trouble like mold, rot and leaks), but it can ...
The power of apprenticeships: Harry at Aldridge and Sons
By Emma Peterson. How an apprenticeship with Aldridge and Sons helped Harry go from uncertainty to building a career. For many years, National Federation of Roofing Contractors (NFRC) has been a staunch supporter of National Apprenticeship Week (recognized 9-15 February 2026) as well as Scottish Apprenticeship Week (recognized 2-6 March ...
Spotlight on Solar
By Emma Peterson. Learn how to expand your offerings to include solar with the support of ABC Supply Co., Inc. As energy-efficiency grows increasingly important to home and business owners, solar is becoming a more popular roofing accessory. Anthony Romero, the business development manager for the Central U.S. region at ...
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