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Emma Peterson, Senior Content Developer
Get your tickets for ABAA’s conference
By Emma Peterson. Whether you’re an attendee or an exhibitor, you don’t want to miss this premier air barrier event! The Air Barrier Association of America (ABAA) will be hosting their annual building enclosure conference and trade show this May! This two-day show (May 5-6, 2026) will be held ...
Get ready for National Roofing Week 2026!
By Emma Peterson. Celebrate your crew and share your story with NRCA this June. Roofing is the hidden hero in many people’s lives; roofs protect their homes, families, businesses and possessions from the elements. To raise awareness about the significance of roofing and the important work of professionals across the ...
A refreshed Roof Hub
By Emma Peterson. SRS Distribution is leveling up their digital contractor platform just in time for the busy construction season! For today’s contractors, efficient digital workflows are no longer optional — they are essential to staying competitive and operating at scale. That need originally led SRS Distribution to develop ...
The next generation takes centre stage!
By Emma Peterson. IFD’s World Championship of Young Roofer brings together talented professionals from around the world to showcase their skills. Since 1988, Internation Federation of the Roofing Trade (IFD) has invited young professionals from around the globe to compete in a roofing competition designed to test their skills on ...
Six sides, one company: SOPREMA’s commitment to the entire building envelope
By Emma Peterson. SOPREMA’s contractor‑driven development process leads to high‑performance solutions for roofing, waterproofing and beyond. In 1908, Charles Geisen founded Les Usines Alsaciennes d’Émulsions (Alsatian Emulsion Factory) in Strasbourg, France. The following year, his company produced the first waterproof roofing membrane, made out of fabric dipped in hot bitumen. ...
Grow in a competitive industry with strategic marketing
By Emma Peterson. Rob Murray shares modern marketing advice for contractors and outdoor pros. For over 18 years, Intrigue Media has delivered marketing solutions for landscape contractors and other outdoor professionals across North America. During that time, they have learned a lot about how to stay successful in an increasingly ...
Improving performance in products and processes
By Emma Peterson. How contractors can use technology to deliver better roofs in a more efficient manner. While at the National Association of Home Builders (NAHB)’s 2026 International Builders’ Show (IBS), we had the opportunity to film a live Coffee Conversations® thanks to our sponsors, SRS Distribution! The episode ...
Turning new hires into long-term talent
By Emma Peterson. Learn about engaging and retaining new hires through intentional training. In a new episode of Coffee Conversations®, Heidi J. Ellsworth is joined by a panel of industry leaders to talk about the importance of contractors helping new hires engage and connect with their company. This panel included ...
Protect your bottom line before chasing the top line
By Emma Peterson. Trent Cotney explains how strong legal foundations support roofing business growth and profitability. In a recent Read Listen Watch® episode, Megan Ellsworth hosted Trent Cotney of Adams and Reese for a conversation about how roofing companies should view the legal side of running a business as more ...
The launch of Carlisle’s ThermaThin™ 7 at IRE 2026
By Emma Peterson. Learn about Carlisle’s new high R-value polyiso insulation and the benefits it offers contractors. The International Roofing Expo (IRE) is one of the biggest and most influential trade events for the roofing industry. As such, it is often where companies announce new products and innovations – ...
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