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Emma Peterson, Senior Content Developer
Making metal a part of your pitch
By Emma Peterson. Learn how Sherwin-Williams' Roofing Passport makes selling and managing metal roofing projects more efficient. For many homeowners, the term roofing is synonymous with the image of asphalt shingles. But, as we all know in the roofing industry, there are a wide variety of other materials and products ...
A sustainable, healthy future for all
By Emma Peterson. Learn how cool roofs create a more energy-efficient and equitable Hawaiʻi. Every state in the U.S. presents unique challenges and needs when it comes time to constructing or renovating a building. For example, in Colorado, residents need to think about snow retention, while in Florida it’s tropical ...
A library of knowledge at your fingertips
By Emma Peterson. MRA’s website has a wealth of knowledge and connections for homeowners and contractors alike. Just last year, the Metal Roofing Alliance (MRA) relaunched their website with a fresh look and new content. The main goal of this refresh? Building a one-stop library of resources that not only ...
Bringing clients' visions to life with Central States
By Emma Peterson. From design tools to quoting systems, this platform can help you simplify even the most complex workflows. In a new episode of MetalCast, Megan Ellsworth talked with Zach Coats and Delton Rhodes of Central States Manufacturing about their new digital platform – Central Link. This platform provides ...
Improving the lives of contractors with technology
By Emma Peterson. Dataforma has dedicated decades to developing software that makes roofing workflows more efficient and manageable. Technology has truly revolutionized the way the roofing industry and society at large function. In this Roofing Road Trips®, Karen Edwards chats with Brian Cook, the senior VP of Dataforma, to learn ...
SRS can help you find your next solar solution!
By Emma Peterson. Get ready to fully enjoy the sunshine this summer by helping your clients realize their solar system dreams. If you are looking to help home and building owners take advantage of the sunshine this summer, get started with SRS solar. SRS Distribution, known for reliable and on-time ...
Project profile: University of Louisville Bettie Johnson Hall
By Emma Peterson. 200 HVAC units and counting! Learn how this team navigated unique challenges when restoring this dormitory roof. Every year the Spray Polyeurathane Foam Alliance (SPFA) hosts the National Industry Excellence Awards. These awards honor SPFA contractor members for their innovative projects from the year prior. Divided ...
Robert Boykin takes center stage
By Emma Peterson. Learn how Robert found his path into the roofing industry and what he's learned along the way. Here at The Coffee Shops™, we love putting the spotlight on people in roofing. Whether they work as an installer, manager or in another sector of the industry, we are ...
The case for composite
By Emma Peterson. Learn how offering composite roofing transformed these businesses into multi-million-dollar successes. When most homeowners think about roofing, they picture a traditional asphalt shingle. But that is just one of the many different material and product offerings available in today's roofing market! In this Read Listen Watch® (RLW), ...
MRA’s digital transformation
By Emma Peterson. Learn how MRA’s website relaunch facilitates connections between homeowners and contractors. The Metal Roofing Alliance (MRA) kicked off the new year in style with a website launch. Now, almost halfway through the year, we are still exploring the benefits and resources it features. To get the behind-the-scenes ...
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