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Fabrication Nation

The founding of Fabrication Nation

The founding of Fabrication Nation

By Emma Peterson. A look at how this radio station combines music, entertainment and industry storytelling to create a one-of-a-kind experience for the metal fabricator community. In a new MetalCast™, Heidi J. Ellsworth had the chance to sit down with two members of the team behind Fabrication Nation Radio – ...


Music-driven marketing connects with blue-collar audiences

Music-driven marketing connects with blue-collar audiences

By Jesse Sanchez. A fabrication-focused platform shows how music is reshaping brand engagement and strengthening customer connection. In industrial sectors such as fabrication and welding, marketing has long centered on performance, durability and technical credibility. Those fundamentals remain essential, but companies are beginning to recognize that they are not always ...


Telling the story of trades

Telling the story of trades

By Jenny Yu. As a guest on the Fabrication Nation podcast, Heidi J. Ellsworth discusses industry media, metal construction growth and the importance of supporting the skilled trades. Heidi J. Ellsworth, CEO of The Coffee Shops™, recently joined the hosts of Fabrication Nation for an engaging conversation about the ...


The Coffee Shops™ welcome Fabrication Nation Radio

The Coffee Shops™ welcome Fabrication Nation Radio

By Jesse Sanchez. Discover a high-energy radio station built to power up the American worker with music that fuels the grind. The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal and coatings, are pleased to ...


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