Heidi J. Ellsworth, President
Know Your Niche
In this Contractor Outlook™, Heidi Ellsworth is joined by Eric Voyer from The Farnsworth Group to dive into the latest shifts in the building products market and their impact on contractors. Eric shares insights on how deep customer research is reshaping marketing strategies and product development for building product brands. ...
Fractional Hiring in Construction
In this Contractor Outlook™, Heidi J. Ellsworth visits with Kristen McAlister of Cerius Executives, a national leader in fractional executive placement, who shares insights into why this model is gaining traction and how it can position construction companies for long-term success. The rise of fractional hiring gives construction companies access ...
Legal Updates and Open Q&A with Trent Cotney
In this Coffee Conversations®, Heidi J. Ellsworth sits down with Trent Cotney of Adams & Reese for a powerful and candid discussion on the latest legal issues impacting the roofing and construction industries. From evolving tariffs and immigration policies to regulatory changes and emerging legal cases, this “Power Hour” gives ...
Roofing Technology Think Tank (RT3) Podcast Playlist
Roofing Technology Think Tank (RT3) is a consortium of thought leaders exploring technology for the roofing industry. The RT3 Podcast series highlights emerging and disruptive solutions that help build the professionalism and appeal of the roofing industry. Listen to these captivating podcasts and subscribe! Check out RT3 by visiting their ...
Frank Farmer - Training that is all About Profitability!
S3:E17 Heidi J. Ellsworth talks with Frank Farmer of Metal Roofing Consultants (MRC) about how roofing contractors can get the necessary tools and training to add metal roofing to their company while increasing overall profitability. Frank shares a proven system that he and his team have employed to grow the ...
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