Heidi J. Ellsworth, President
Build a stronger 2027 marketing plan today
By Heidi J. Ellsworth. Award-winning content, strategic planning and authentic industry conversations are the foundation for a successful year ahead. As we move into the final months of 2026, marketing teams across the building envelope and construction industries are looking ahead to 2027. The most successful companies are not waiting until January ...
ELEVATE 2026 brings the landscape industry together through leadership, advocacy and connection
By Heidi J. Ellsworth. From supporting women in landscaping to advocating for workforce solutions, ELEVATE 2026 showed what an industry can achieve when it comes together. OutdoorCoffeeShop™ was proud to attend the National Association of Landscape Professionals (NALP) convention and expo, ELEVATE 2026, where we connected with landscape professionals from across the ...
Responsible AI starts with knowing what to do when something goes wrong
By Heidi J. Ellsworth Clear processes and human accountability help roofing businesses put responsible AI into practice. In my ongoing conversation with Brian Behe, chief technology officer of RIIG Technology, Inc., we continue to explore what practical AI adoption looks like in the roofing industry. One issue deserves more attention, and that ...
IFD Connection Forum 2026: Dachbranche im internationalen Dialog
wienerberger als Gastgeber, VELUX als Hauptsponsor: Zwei Tage für fachlichen Austausch und persönliche Begegnungen in Wien. Das IFD Connection Forum 2026 brachte am 14. und 15. Oktober Vertreter nationaler Dachdeckerverbände, Handwerksbetriebe und Industriepartner bei wienerberger in Wien zusammen. Im Mittelpunkt standen der persönliche Dialog und der Erfahrungsaustausch über Ländergrenzen hinweg. Veranstalter ...
IFD Connection Forum 2026: Connecting the international roofing community
Hosted by wienerberger and supported by main sponsor VELUX: Two days of knowledge sharing and personal connections in Vienna. The IFD Connection Forum 2026 brought together representatives of national roofing associations, roofing contractors and industry partners at wienerberger’s headquarters in Vienna on 14 and 15 October. Personal dialogue and the exchange ...
Start your AI strategy with the problem you need to solve
By Heidi J. Ellsworth Roofing businesses can get more value from AI by defining a measurable business challenge before choosing a platform. In my ongoing conversations with Brian Behe, CTO of RIIG Technology, artificial intelligence continues to generate discussion across the roofing industry. Contractors are exploring how it can help their teams ...
One team, one vision: DMI and Lakeside build a stronger future together
By Heidi J. Ellsworth. Following a successful METALCON, the newly united DMI-LCF Fastener Group is positioning itself for long-term growth, innovation and industry leadership. The newly formed DMI-LCF Fastener Group generated noticeable energy at METALCON 2026. The merger unites Direct Metals, Inc. (DMI) and Lakeside Construction Fasteners (LCF), two companies known ...
![[REV; ASAP] Heidi J. Ellsworth to share the NWIR story with Raise the Roof](/uploads/media/2026/10/heidi-j-ellsworth-to-share-the-nwir-story-with-raise-the-roof-customer.png "[REV; ASAP] Heidi J. Ellsworth to share the NWIR story with Raise the Roof")
Heidi J. Ellsworth to share the NWIR story with Raise the Roof
By The Coffee Shops. From connection to leadership, the roundtable will explore the NWIR story and the future of women in roofing. Raise the Roof has become a leading voice for women in the U.K. roofing industry, bringing together professionals from across the sector to support career development, foster connections and ...
Waterproofing, restoration and coatings contractors find opportunities in the parking industry
By Heidi J. Ellsworth. Making room for innovation beyond traditional markets. Some of the best business opportunities come from looking beyond our own industries. Throughout my time at the National Parking Association Convention, I was reminded that many of the challenges faced by parking professionals mirror those faced by contractors working in ...
Parking structure service and maintenance creates long-term value
By Heidi J. Ellsworth. In the business of asset preservation, developing long-term maintenance strategies is the key to success. One of the greatest benefits of attending industry events outside our own market segments is the opportunity to learn how other professionals approach the challenges of maintaining and protecting critical ...
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