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Heidi J. Ellsworth, President
Building stronger roofing connections
By Heidi J. Ellsworth. As roofs take on a larger role in energy generation and rainwater management while supporting climate adaptation, partnerships between manufacturers, associations and contractors become increasingly important. As roofing professionals around the globe respond to higher expectations for building performance, international collaboration is becoming essential to a more ...
MCA advances technical leadership, expands market opportunities and builds momentum for 2026
By Heidi J. Ellsworth. The MCA Summer Meeting will drive innovation, education and industry growth. As members of the Metal Construction Association (MCA) gather for their Summer Meeting, the conversations reflect an industry that continues to evolve with purpose. From technical education and market development to workforce recognition and major events, MCA ...
Heidi J. Ellsworth joins NRCA’s Board of Directors and Roofing Alliance’s Board of Trustees
By Emma Peterson. Ellsworth shares that she is looking forward to helping guide strategy and advocacy for the roofing industry in these new roles! Since 1886, the National Roofing Contractors Association (NRCA) has advocated and support professionals across the construction industry through education, training and advocacy. NRCA operates through ...
RCMA highlights contractor opportunities, technical leadership and industry growth
By Heidi J. Ellsworth. RCMA is encouraging greater participation from contractors and industry professionals while reinforcing the value that coatings bring to building performance, sustainability and roof longevity. The Roof Coatings Manufacturers Association (RCMA) recently shared a strong message in their May newsletter, "RCMA's Latest in Roof Coatings!," of continued momentum across ...
Metal siding on the rise: How performance, data and design are reshaping exterior walls
By Heidi J. Ellsworth. Fire resistance, durability and design innovation are driving new demand. Metal siding is experiencing significant growth across residential and light commercial construction, and the reasons go far beyond aesthetics. In 2026, homeowners and contractors are increasingly choosing metal wall systems because they solve some of the ...
Workforce Pell Program could strengthen roofing’s workforce pipeline
By Heidi J. Ellsworth. New Workforce Pell Grants could help roofing contractors recruit, train and grow the next generation of skilled workers. A long-supported workforce initiative championed by the roofing industry is moving closer to reality and it could provide meaningful opportunities for contractors looking to build stronger crews for the ...
Opening the door to performance: How coil coatings and metal design are transforming outdoor living
By Heidi J. Ellsworth. Durable finishes and architectural metal are redefining outdoor spaces. Metal is rapidly expanding beyond roofing and siding into one of the most exciting areas of construction today — outdoor living. From metal garage doors and entry systems to sliding barn doors and architectural features, homeowners are ...
Heidi J. Ellsworth named one of Oregon’s Top Women Leaders for 2026
By Jenny Yu. The honor highlights Heidi's leadership in advancing the roofing and outdoor industries. The Coffee Shops™ are proud to share that our President, Heidi J. Ellsworth, was recently recognized by Women We Admire as one of the Top Women Leaders of Oregon for 2026. The annual list ...
Coil coatings and metal systems: Driving performance across the modern jobsite
By Heidi J. Ellsworth. Advanced coatings and integrated metal systems give contractors new ways to deliver durability, efficiency and design flexibility. Metal is moving well beyond traditional roofing and siding applications into some of the most dynamic areas of today’s building envelope. A major factor behind that shift is coil ...
Why government affairs matter to every roofing professional
By Heidi J. Ellsworth. The policies shaping the future of roofing. As I begin my service on the board of directors for the National Roofing Contractors Association (NRCA), one of the most valuable parts of the onboarding process has been gaining a deeper understanding of the association’s government affairs efforts. While ...
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