By IKO Industries. Learn how the IKO team helped ROOFPRO NW Roofing & Siding Pros boost their marketing. Roof marketing and sales can be a complicated and confusing game. Targeting the right people, when they are ready to buy, with the right message is like threading a needle. Luckily, contractors can get ...
By Emma Peterson. Kick off your summer with the Cool Roof Rating Council’s annual meeting on June 11, 2025! The Cool Roof Rating Council (CRRC)’s annual meeting is back for another year! The CRRC’s annual meeting is a great opportunity for professionals across the industry to learn about the latest cool roof ...
Editor's note: The following is the transcript of a live interview with Travis Jones from Smart Roof and Home Performance. You can read the interview below or listen to the podcast. Intro: Welcome to the AskARoofer Podcast, where all your roofing questions find their answers. Your hosts, Megan Ellsworth and Lauren ...
By Emma Peterson. Get insight on why both contractors and homeowners should care about high impact rated shingles. Recently, Heidi J. Ellsworth got the chance to sit down with Jack Gottesman and Dyana Sweigart for an episode of Roofing Road Trips® to talk about impact ratings. This discussion was prompted from IKO ...
By Emma Peterson. IKO’s marketing team shares about their rebrand at IRE 2025. While at the 2025 International Roofing Expo (IRE), Megan Ellsworth got the chance to sit down with Jack Gottesman and Dyana Sweigart of IKO Industries at The Coffee Shops™ soundstage for an interview. The big news that the duo ...
By Emma Peterson. Five stories of the roofing community supporting veterans through roof donations. Here at The Coffee Shops™, we love hearing stories of how the roofing industry supports their local communities. That’s why we created our Caught Doing Good initiative which seeks out the stories of roofers doing good deeds. Today, ...
Por Emma Peterson, traducido por Jessica Bravo. Cinco historias de la comunidad de techadores apoyando a veteranos con donaciones de techos Aquí en The Coffee Shops™, nos encanta escuchar historias sobre cómo la industria del techado apoya a sus comunidades locales. Por eso creamos nuestra iniciativa Caught Doing Good, que ...
By IKO Industries. A roofing supervisor is key to a successful and efficient job site. Leadership is key to success in many fields, and the roofing industry is no exception to that rule. When it comes to a roofing crew, you have a roofing supervisor, traditionally called a foreman, that supervises work ...
By Emma Peterson. Here’s what we’ve been talking about at The Coffee Shops™ this month! In the industry, March often feels like a preparation month as we all look forward to a new construction season and the business that comes with that. As we look back at the top articles ...
By IKO Industries. You can grow your small business by accessing and leveraging new sources of capital. All businesses run on capital, otherwise known as the money, credit and other resources used to finance a business’s operations and growth. One of the most common struggles with capital is the lack thereof. For ...