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Jesse Sanchez, Writer
Building a stronger roofing sales team
By Jesse Sanchez. Ingage explains how consistent messaging, practical analytics and carefully managed artificial intelligence can help contractors strengthen sales performance. Creating a high-performing sales team requires more than hiring talented representatives and sending them into the field. In this episode of Roofing Road Trips®, Ingage shared how company culture, ...
Managing risk from the rooftop down
By Jesse Sanchez. Contractors can reduce liability, strengthen customer relationships and protect profitability by addressing the growing complexity of today’s rooftops. During this Coffee Conversations® sponsored by Anchor Products, Heidi J. Ellsworth joined Anchor Products founder Joel Stanley, attorney Trent Cotney of Adams and Reese and roofing technical expert Mark Graham ...
Turning roof inspection data into predictable revenue
By Jesse Sanchez. Consistent inspections, reliable data and the right technology can strengthen customer relationships while creating new opportunities for recurring revenue. Roof inspections can do more than identify problems. When contractors build a consistent process around them, inspections can become the foundation for recurring service work, long-term customer relationships ...
Pricing stability builds trust for pool professionals
By Jesse Sanchez. Predictable pricing, contractor education and smarter equipment use can help pool professionals strengthen customer relationships and communicate long-term value. For pool contractors navigating an uncertain market, predictable pricing can be more than a budgeting advantage; it can help build trust with homeowners. In this episode of From the Ground ...
Stronger connections start with the right fastener
By Jesse Sanchez. Reliable structural fasteners support safer, longer-lasting outdoor construction. Outdoor structures in Colorado’s foothills must withstand moisture, temperature swings and demanding installation conditions. In this From the Ground Up™ episode, Mark Petri of Petri Building and Design explains how K9 Fasteners supports dependable connections in decks, covered porches, ...
Why metal roofing delivers long-term performance
By Jesse Sanchez. Metal roofing combines weather resistance, energy efficiency and durability to help building owners protect their investment. Metal roofing is gaining attention among homeowners and commercial developers looking for durable building materials that can withstand severe weather while delivering long-term value. Intertape Polymer Group (IPG) highlights metal roofing’s ...
5 ways to improve lead conversion
By Jesse Sanchez. Strong branding, personalized content and homeowner education can help contractors make more of every in-home sales opportunity. With customer acquisition costs rising, contractors need to make every sales appointment count. During this MetalTalk™ conversation, Karen Edwards spoke with Dean Curtis, CEO of Ingage, about how contractors can ...
The hidden profit leak contractors may be missing
By Jesse Sanchez. Small invoice discrepancies can quietly reduce margins when contractors lack the time and tools to verify every charge. Contractors closely monitor labor, material prices, fuel expenses and productivity, but InvoiceIQ highlights another threat to profitability that may be hiding in plain sight: invoice inaccuracies. Supplier relationships are ...
Las mejores empresas de roofing nunca dejan de aprender
Por Jesse Sanchez, traducido por Jessica Bravo. Los Business Building Workshops de CertainTeed demuestran cómo la educación, la colaboración y un conocimiento claro de los clientes pueden ayudar a los contratistas a fortalecer sus empresas. Las empresas sólidas de roofing se construyen con líderes que nunca dejan de aprender. ...
Making the right roofing decision: Re-roof or recover?
By Jesse Sanchez. An upcoming RLW will help contractors make the right call when deciding whether to re-roof or recover an existing commercial roofing system. In an upcoming RLW, Making the Right Roofing Decision, September 23, 2026, at 11 a.m. PT / 2 p.m. ET, Heidi J. Ellsworth meets with ...
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