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Jesse Sanchez, Writer
Extending roof life through maintenance-driven solutions
By Jesse Sanchez. Learn how a maintenance-first approach can help contractors offer alternatives to replacement while building trust and long-term customer relationships. For residential roofing contractors, replacement has traditionally defined the sales conversation. As roofs begin to age, homeowners are often left with a narrow decision: invest in a full ...
Roofers rally to support Habitat builds
By Jesse Sanchez. Colorado Roofing Association members are being called to donate labor, materials and funding to Habitat for Humanity projects helping families secure stable housing across the state. The Colorado Roofing Association (CRA) is encouraging roofing contractors, suppliers and manufacturers across Colorado to participate in this year’s Habitat for ...
Decorative concrete techniques reshape hardscape design
By Jesse Sanchez. Contractors are using decorative concrete systems to create durable, customizable outdoor spaces that mimic high-end natural materials. The Coffee Shops™ have made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want with the ...
The Coffee Shops™ welcome IPG
By Jesse Sanchez. IPG manufactures roofing underlayments and protective building solutions designed to improve weather resistance, durability and jobsite safety. The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living, are pleased ...
Advancing data strategy with people-first architecture
By Jesse Sanchez. This firm helps organizations streamline complex processes so data supports decision-making instead of slowing teams down. Tyelus is leaning into a clear message as it expands its footprint in the process architecture and data management space: data should work for the business, not the other way around. ...
Fast response wins more roofing jobs
By Jesse Sanchez. Roofing contractors can improve close rates and increase revenue by reducing lead response times from hours to minutes. Key Takeaways: Leads contacted within 5 minutes are 21x more likely to convert than those contacted after 30 minutes 78% of customers choose the first contractor to respond, regardless ...
Sharpening flashing requirements across all roof systems
By Jesse Sanchez. Gain clearer guidance on how updated code language standardizes flashing practices and reinforces manufacturer-aligned installation. Roofing contractors preparing for upcoming projects will need to take a closer look at the changes made to flashing requirements in the 2026 9th Edition of the Florida Building Code, scheduled to ...
Core strategies shape consistent roofing sales success
By Jesse Sanchez. Proven methodologies outline how roofing sales professionals build trust, clarity and sustainable results across competitive markets. According to an article by John Kenney from Cotney Consulting Group, roofing sales success depends on disciplined methodology rather than installation expertise alone. John outlines core practices guiding roofing sales professionals ...
Adhesive solutions expand possibilities for outdoor construction
By Jesse Sanchez. Contractors can use advanced adhesives and sealants to support landscape, window and door applications in outdoor building projects. At the International Builders Show (IBS), Franklin International showcased Titebond products designed to support contractors working across roofing, construction, landscaping and outdoor living projects. In the show village outdoor ...
Streamlining the sales process for peak performance
By Jesse Sanchez. Exploring the intricacies of sales process changes and how contractors can turn new behaviors into consistent, measurable performance. For contractors working to improve close rates, reduce cancellations and create more predictable revenue, the challenge is rarely identifying a better process. The real difficulty lies in ensuring that ...
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