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Jesse Sanchez, Writer
Expanding the possibilities of luxury roofing
By Jesse Sanchez. This lightweight slate system helped an Illinois contractor deliver luxury aesthetics while meeting structural limits and HOA rules. When an Illinois homeowner set out to install a natural slate roof, the goal was clear, but the path forward was not. Traditional slate offered the timeless character they ...
Submissions open for 2026 Roofing Excellence Awards
By Jesse Sanchez. Washington roofing contractors can showcase their standout projects in RCAW’s 2026 awards program. The Roofing Contractors Association of Washington (RCAW) has opened submissions for its 2026 Excellence in Roofing Awards Program, inviting contractors across the state to put forward their strongest work from the past year. The ...
Roofing firms lean on reviews as core growth driver
By Jesse Sanchez Roofing contractors are turning to smarter property protection and consistent customer follow-up to keep ratings high and business moving. Roofing companies have long understood the power of word of mouth, but The Catch-All is encouraging contractors to think more strategically about how online reviews influence future jobs. ...
Six standout experiences shape the IRE 2026 agenda
By Jesse Sanchez. From education to industry connection, the International Roofing Expo outlines a full slate of events designed to help contractors learn, network and plan for growth. The International Roofing Expo (IRE) 2026 is preparing to welcome roofing and exterior professionals to Las Vegas with a carefully built agenda ...
Beyond the fan
By Jesse Sanchez. Attic Breeze brings nuanced strategy to attic ventilation and contractors are catching on. In the heart of Texas, where rooftops bake under 100-degree skies, Attic Breeze isn’t just selling solar-powered ventilation. The company is offering roofing professionals a smarter, more strategic approach to keeping homes cooler and ...
Battery power and bots: How smart tools are reshaping roofing
By Jesse Sanchez. Automation and AI-driven tools are quietly transforming rooftops, one battery pack at a time. While the North East Roofing Contractors Association (NERCA) convention in Atlantic City was filled with the usual camaraderie and community spirit, it was the rise of smart tools and labor-saving tech that truly ...
Spotlighting resilience, PVC performance and consultant alignment
By Jesse Sanchez. Live from the IIBEC show floor in Orlando, industry leaders dug into what makes roofs last longer and why collaboration matters. IB Roof Systems™ utilized their time at the 2025 International Institute of Building Enclosure Consultants (IIBEC) show in Orlando reinforcing the fact that durability isn’t just ...
Putting peer learning at center stage
By Jesse Sanchez. Contractors trade practical insights in a setting built to turn quick conversations into real community and stronger service teams. Dataforma is putting its long-running PSU user conference squarely in the hands of the contractors who use the platform every day, with a 2025 event built around peer ...
Simplifying ventilation systems
By Jesse Sanchez. Gibraltar Building Accessories aligns brands and educational opportunities to deliver consistent, trusted ventilation performance. As consolidation continues to reshape the roofing industry, Gibraltar Building Accessories is moving to meet contractors where complexity has grown. During this episode of Roofing Road Trips®, Karen Edwards spoke with Justin Ache ...
Building a smarter tech stack
By Jesse Sanchez. How roofing and metal contractors are rethinking software strategies to improve visibility, integration and long-term performance across their businesses. In this episode of Roofing Road Trips®, Estimating Edge’s Dave Chapman explained how adopting a tech stack can support business growth, overall operations and customer relationships for contractors. ...
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