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Jesse Sanchez, Writer
Why a cooler attic could be the smartest upgrade
By Jesse Sanchez. From lower energy bills to longer-lasting shingles, solar-powered attic ventilation is reshaping how roofers think about home performance. Attic Breeze has built its reputation around a simple idea that many homeowners and contractors still underestimate: what happens in the attic directly impacts the performance of the entire ...
Teams that win start with smarter systems
By Jesse Sanchez. Behind every successful roofing company is a sales process that turns local leads into lifelong customers. That success isn’t just about who picks up the phone – it's all about using the right tools to get there. In the roofing industry, sales success rarely comes down to ...
Rethinking counteroffers
By Jesse Sanchez. Sharing how thoughtful retention strategies can strengthen trust, culture and long-term employee commitment across roofing companies. For roofing employers navigating a tight labor market, counteroffers can feel like a necessary tool to retain talent. In this episode of Roofing Road Trips®, leaders from High Peak Staffing Solutions ...
Retrofits bring new momentum to self storage roofing projects
By Jesse Sanchez. Rising demand for durable, energy-efficient roofing drives self storage owners toward retrofits. Aging metal roofs across the self storage sector are prompting a reassessment of how owners manage building longevity. Where owners once defaulted to full roof replacements as the solution, the demand is now shifting toward ...
Finding the intersection of roofing and solar
By Jesse Sanchez. Anchor Products helps roofers and solar installers shift from conflict to collaboration with shared standards and coordination. Anchor Products is leaning into one of the biggest tensions in commercial construction today: who really owns the roof when solar enters the picture. In this episode of Roofing Road ...
Expanding the training footprint
By Jesse Sanchez. MuleHide is doubling down on contractor education and real-world roofing solutions. MuleHide Products is expanding its national training network with the opening of a new facility in Englewood, Colorado, its fourth center aimed at advancing low-slope commercial roofing expertise across the West. The company, a long-standing name ...
Spanish barrel tile gains ground with homeowners
By Jesse Sanchez. A growing number of property owners are turning to Brava’s composite Spanish Barrel Tile for its blend of modern beauty and durable performance. Brava Roof Tile continues to see rising interest in its Spanish Barrel Tile as homeowners look for roofing that captures historic character without the ...
From classroom to roofline
By Jesse Sanchez. How this former teacher has climbed their way from an entry level support role to executive leadership at Envy Roofing. Carolina Santos , director of operations for NV Roofing, did not grow up dreaming of a career in roofing. In fact, when she joined the Washington, ...
AI moves from buzzword to business tool
By Jesse Sanchez. Labor Central leaders say artificial intelligence is already reshaping how roofing companies manage labor, operations and customer response without replacing skilled trades. Labor Central is stepping into the artificial intelligence conversation with a clear message for roofing contractors: AI is no longer theoretical, and it is already ...
Putting a spotlight on the state of spray foam roofing
By Jesse Sanchez. General Coatings and NRCA dive into what makes spray foam roofing a practical solution for contractors. This episode of Coffee Conversations® took a close look at spray foam roofing’s role in modern roof systems and why it has been under-examined despite decades of proven performance. Sponsored by ...
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