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Jesse Sanchez, Writer
Modern roofing companies are winning with digital tools and real talk
By Jesse Sanchez. Emerging roofing companies are using digital tools to build trust and outperform more established competitors. In an industry where traditional operations consisted of a boots-on-the-roof mentality, a new generation of roofing professionals are rewriting the playbook. Backed by smart technology, social media savvy and a deep focus ...
Leveraging the off-season to build momentum for 2026
By Jesse Sanchez. A new Read Listen Watch® session explores how roofing professionals can turn downtime into strategic growth through planning, training and technology. TAMKO® takes center stage in an upcoming Read Listen Watch® focused on helping roofing professionals rethink what the off-season can deliver for their businesses. Set for ...
New leadership, new vision: Putting contractors in the driver’s seat
By Jesse Sanchez. This leadership shift signals fresh energy, bold ideas and user-driven innovation. Dataforma’s signature event, PSU, is getting a major reboot in 2025 as a new leadership dynamic duo steps in. Brian Cook, recently named COO at Dataforma, and Tracey Donels, CEO of Service First Solutions, are now ...
Tech takes the wheel in roofing consolidation
By Jesse Sanchez. A closer look at how software is powering private equity’s roofing playbook. As private equity enters the chat, roofing contractors must have their tech stacks in order. That’s the message Vishal Laddha, guest on this Roofing Road Trips® podcast episode, had to share. In this conversation, the ...
Zeroing in on wind uplift risk for commercial roofs
By Jesse Sanchez. How equipment design, stricter codes and severe weather are pushing contractors to rethink wind uplift and rooftop attachments. Anchor Products is helping contractors navigate a fast-changing landscape as equipment profiles shift and codes tighten due to the rise in severe weather. On this episode of Roofing Road ...
Best of the best: Roofers worldwide aim for 2025 crown
By Jesse Sanchez. Roofers across the globe prepare for the fifth annual Best of the Best competition in slate roofing. READYSLATE® is gearing up for what it calls its biggest year yet as the company opens submissions for the 2025 Best of the Best competition, an international contest that ...
Turn that first homeowner click into a signed contract
By Jesse Sanchez. Learn how contractors are leveraging fast roof measurements to generate more sales. The roofing industry is a competitive market where your response time to requesting things like price estimates can make the difference between winning and losing a bid. That’s what makes Instant Roofer’s AI-powered Instant ...
AI measurements are speeding up roofing conversations
By Jesse Sanchez. Homeowners receive clear answers, and contractors get the speed they need as AI-powered tools reshape how roofing decisions are made. When a roof problem appears, homeowners want clarity as soon as possible, and roofing contractors want accurate information they can act on. That early exchange has traditionally ...
Faster measurements are reshaping how roof coating pros win jobs
By Jesse Sanchez. AI-powered tools give contractors quicker data, cleaner estimates and a stronger first impression with building owners who expect answers fast. Speed has always mattered in the coatings world, where contractors race to inspect aging rooftops, qualify prospects and get restoration pricing in front of decision makers before ...
Less work, more roof
By Jesse Sanchez. This metal-over-metal retrofit system is making life easier for contractors by reducing the hassles of traditional re-roofing. Roof Hugger is giving contractors a smarter way to reroof by offering a metal-over-metal retrofit system that replaces heavy labor with quick and easy installation. From skipping full tear-offs to ...
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