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Jesse Sanchez, Writer
Optimism surges at pool industry showcase
By Jesse Sanchez. Energy ran high at the Pool Spa Patio and Decking Show as leaders shared insights, celebrated industry wins and looked ahead to a promising 2026. Heritage took center stage at the Pool Spa Patio and Decking Show as industry professionals gathered at the Las Vegas Convention Center ...
Why hiring a sales assistant could be the smartest move you make
By Jesse Sanchez. The right support person can supercharge your sales workflow, optimize your time and elevate client experience from the first touchpoint. If you’re leading a sales team or running your own contracting business and constantly find yourself bogged down by calendar invites, CRM updates and follow-up emails, DCX ...
Faster roof measurements are redefining response time
By Jesse Sanchez. With AI-powered reports and website-ready roofing calculators, contractors are rethinking how fast they can qualify leads, price jobs and turn that first homeowner click into a signed contract. Instant Roofer is working to turn one of roofing’s most persistent bottlenecks into a strategic advantage. The company’s Instant ...
Where roofing relationships thrive
By Jesse Sanchez. Conversations, connections and casino chips helped make this roofing event one to remember. The 2025 Midwest Roofing Contractors Association (MRCA) Conference wrapped up with steady foot traffic, meaningful conversations and strong community engagement, according to Alex Tolle and Drake Porter of The Coffee Shops, who attended the ...
The power of peer groups
By Jesse Sanchez. Monthly calls, real-world tours and shared strategy help roofing leaders rethink how they run service departments. In this episode of Roofing Road Trips®, host Karen Edwards sat down with Tracey Donels of Service First Solutions for an in-depth look at a tool many commercial roofing companies are ...
Reinventing natural slate
By Jesse Sanchez. Bringing real slate roofing to labor-strapped contractors by simplifying installation without sacrificing performance. READYSLATE® is taking aim at one of the toughest problems in steep-slope roofing: how to bring authentic slate to markets that lack specialized installers. On this episode of Roofing Road Trips®, product manager Pablo ...
Putting digital transformation at the center of a growth plan
By Jesse Sanchez. Why this roofing contractor leans on the ServiceTitan experience to modernize operations and culture without losing its roots. WeatherPro Exteriors is treating digital transformation as a core growth strategy, not just a software swap. The Milwaukee market exterior remodeling company brought in a leader with deep home ...
How AI tools are elevating roof coating sales
By Jesse Sanchez. Coatings contractors are using instant measurement tools and smarter calculators to qualify projects faster and deliver restoration quotes with more confidence. In the coatings world, speed can decide who wins the job. Building owners exploring restoration options want clarity, fast. Instant Roofer is leaning into that reality ...
Rethinking roof projects with AI tools
By Jesse Sanchez. Homeowners and contractors are connecting faster as new technologies make estimates clearer, quicker and easier to compare. For both homeowners and roofing contractors, early communication can make or break a project. When a roof needs attention, homeowners want fast answers, clear pricing and confidence in the contractor ...
A new sales edge for powered by AI
By Jesse Sanchez. Metal roofing contractors are using instant measurement tools and smarter calculators to respond faster and win more high-value projects. Metal roofing contractors know that speed matters. When a homeowner is comparing systems, materials and pricing, the contractor who delivers clear information first usually wins the conversation. Instant ...
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