Jesse Sanchez, Writer
Defining a strong marketing partnership
By Jesse Sanchez. Learn how contractors can evaluate marketing partners by focusing on alignment, accountability and long-term performance. Selecting a marketing partner is a major decision for contractors because it directly affects how your business defines your brand, reaches the right audience and turns visibility into steady revenue. Success depends ...
Protective coatings for concrete surfaces
By Jesse Sanchez. Concrete coatings help protect surfaces, support safety and meet the demands of a wide range of commercial and residential spaces. Concrete plays a critical role throughout the building envelope and protecting it properly can affect both performance and longevity. In this episode of CoatingsCast™, Karen Edwards spoke ...
Debris removal gets smarter
By Jesse Sanchez. Learn how jobsite debris handling tools help roofing contractors improve efficiency and customer experience. For roofing contractors, cleanup is not a final step. It is a defining part of the job, shaping how homeowners perceive the work, how crews perform under pressure and whether a project leads ...
A blueprint for higher lead conversion
By Jesse Sanchez. Industry experts discuss how to turn more leads into loyal customers. In an upcoming MetalTalk™, host Karen Edwards meets with Dean Curtis of Ingage to talk about the blueprint for higher lead conversion. Together, they will break down how contractors can guide homeowners through the customer pathway, ...
Sprayable repair, cleaner application
By Jesse Sanchez. UNIFLEX™ One Flash Sprayable Roof Repair gives contractors a flexible flashing-grade sealant option designed to help speed roof repair work with less mess. Roof repairs often come down to performance, efficiency and ease of application. With UNIFLEX™ One Flash Sprayable Roof Repair from Sherwin-Williams Roofing Solutions, contractors ...
Why TPO roofing stands out
By Jesse Sanchez. TPO roofing delivers energy efficiency, durability and cost savings for flat and low-slope roofs. Selecting a roofing system requires careful consideration of climate demands, building design and long-term performance. With hot, humid summers and winters that bring snow and freeze-thaw cycles, flat and low-slope roofs must perform ...
Polymer-modified asphalt redefines shingle performance
By Jesse Sanchez. Learn how rubberized asphalt technology improves durability, flexibility and sustainability in roofing systems. Roof performance begins long before the first shingle is installed. It begins at the material level, where the ability to withstand impact, temperature swings and long-term exposure determines how a system performs over time. ...
How service divisions turn repairs into recurring revenue
By Jesse Sanchez. Better dispatch, stronger follow-up and connected workflows are helping roofing contractors turn reactive service calls into a more consistent and profitable business line. For many roofing contractors, service and repair work remains largely reactive, a challenge that platforms like Centerpoint Connect are designed to address. Calls come ...
Why class 4 impact-resistant shingles are gaining ground
By Jesse Sanchez. When the skies turn hostile, these high-performance shingles don’t crack under pressure. As climate patterns shift and storms become more unpredictable, the conversation around roofing durability is heating up, and for good reason. Whether you're in hail-prone Texas, wind-battered Kansas or even milder regions that see the ...
Understanding wind mitigation reports for stronger roofs
By Jesse Sanchez. Learn how wind mitigation inspections influence insurance decisions and why roofing systems remain central to storm preparedness. In hurricane-prone regions, storm readiness is not theoretical; it is a defining factor in how homes are built, evaluated and insured. That reality has placed greater emphasis on wind mitigation ...
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