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Jesse Sanchez, Writer
Rewriting the sales playbook with AI tools
By Jesse Sanchez. Generate instant roof data, faster quotes and more conversions without the slow, expensive reports that have dominated the industry for years. Instant Roofer is betting that speed and transparency will decide the next phase of the roofing industry. The company’s new pairing of Instant Measure Reports and ...
Top November articles: Training, tradeshows and more
By Emma Peterson. It’s been a busy month at The Coffee Shops™, here are some must-read articles to keep you informed. November has been a busy month here at The Coffee Shops™! Our crew has been hard at work and you can tell from the number of articles we published ...
Top November articles: Innovations and giving back
By Emma Peterson. From acts of kindness to incredible innovation, the outdoor industry has been busy this November. There’s been a lot going on at OutdoorCoffeeShops (OCS) this November! It was our first full month up and running, and we have been busy with articles, podcasts, events and more! To ...
How one opportunity sparked a roofing career revolution
By Jesse Sanchez. Juggling motherhood, frequent moves and a nontraditional path, Lillianne Dunstall never let obstacles stand in the way of her rise through the ranks at Tremco. For Lillianne Dunstall, the journey to executive leadership didn’t start with a business degree. It started with an opportunity and one man ...
Snow retention has a place on every pitch
By Jesse Sanchez. Slippery single-ply membranes are leading the call for change in commercial roofing design. When it comes to snow retention systems, most contractors picture steep-pitched residential roofs. But as Robert Alvarez of Anchor Products makes clear in this episode of the Roofing Road Trips® podcast, ignoring snow retention ...
Why personalization is roofing’s secret weapon
By Jesse Sanchez. Customers want to feel understood and smart contractors are turning that insight into more leads. Roofing contractors are finding that the battle for quality leads is fiercer than ever in today’s market. But amid shifting trends in the industry, local contractors have an edge and it’s not ...
ServiceCon 2026 set to raise the bar
By Jesse Sanchez. From big wins in 2025 to bold goals for 2026, the service and maintenance side of the roofing industry is gaining momentum. Service and maintenance have long been the unsung heroes of the roofing industry, but that’s changing fast. At the heart of this evolution is ServiceCon, ...
Better roofs start with collaboration
By Jesse Sanchez. Learn how this company is finding common ground and building better by bringing together consultants and contractors. At the 2025 International Institute of Building Enclosure Consultants (IIBEC) show in Orlando, Florida, an important topic emerged from the conversations on the RoofersCoffeeShop® Soundstage: collaboration between roofing consultants and ...
Withstanding the storm
By Jesse Sanchez. Solar-powered ventilation products show surprising durability in severe weather and some models now comply with the FORTIFIED™ standard. When it comes to roofing in storm-prone areas, durability matters, especially for systems mounted directly on the roof. And for homeowners weighing the benefits of solar-powered attic ventilation, one ...
The ventilation upgrade roofs have been waiting for
By Jesse Sanchez. Homeowners, architects and specifiers are rediscovering an innovation that slashes energy bills, preserves roofing and meets sustainability goals. For years, attic ventilation has been treated as an afterthought in roofing projects. But according to the experts at Attic Breeze, that oversight is costing property owners more than ...
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