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Jesse Sanchez, Writer
A story of legacy and leadership
By Jesse Sanchez. A fourth-generation roofer reflects on his family’s roots, the values that shaped the business and the rise of Sutter Roofing from borrowed office space to a statewide operation. Sutter Roofing has been a staple in the roofing industry for more than a century. Now led by Brad ...
Roof costs climb as hurricane risks rise
By Jesse Sanchez. This free estimator from Instant Roofer helps contractors get ahead of storm-driven demand. With warmer waters fueling stronger storms in 2025, the pressure is on for contractors to help property owners act before disaster strikes. As hurricane season continues to impact areas along the Gulf and Atlantic ...
Subcontractors find their voice
By Jesse Sanchez. A new partnership aims to give tradespeople more power at the table, both on site and in the statehouse. Utah’s subcontractors and suppliers are stepping into the spotlight with a new unified front. The Utah Roofing Contractors Association (URCA) has joined forces with the Utah Subcontractor/Supplier Alliance ...
Smarter roofing starts in the cloud
By Jesse Sanchez. Roofing businesses struggling with outdated systems may be missing out on a better way to work. Roofing contractors trying to manage jobs with spreadsheets, disjointed apps or old-fashioned pen and paper might be losing more than just time. Jobba Trade Technologies, a provider of cloud-based business management ...
Roof costs climb as hurricane risks rise
By Jesse Sanchez. Free calculator from Instant Roofer helps homeowners brace for big-ticket repairs. As hurricane season continues across the Gulf and Atlantic coasts, roofing professionals are seeing the rising cost and urgency of roof replacement hit home for millions of customers. This tool from Instant Roofer is helping contractors ...
Setting a new standard for repair tools
By Jesse Sanchez. A new battery-powered hand tool reflects years of engineering and direct contractor feedback to make roof repair more flexible and precise. When it comes to roof repair and service work, having the right tool in hand can mean the difference between a quick, quality patch and a ...
Putting weather performance front and center
By Jesse Sanchez. With hurricane-force wind testing and impact resistance, this lightweight slate roofing system aims to create future-proof homes. As climate events grow more extreme, roofing manufacturers are under pressure to deliver products that can stand up to punishing weather conditions. In this episode of the Roofing Road Trips® ...
Tackling roofing’s sales gap with integrated tools
By Jesse Sanchez. This sales module aims to streamline the full customer journey for commercial roofing contractors. In this Roofing Road Trips® podcast episode, Brian Cook of Dataforma revealed a bold step forward for the roofing tech company that could reshape how commercial contractors manage sales. While Dataforma has long ...
Rolling out 2025 upgrades to boost roofing sales automation
By Jesse Sanchez. New integrations, instant measurements and weather intel aim to sharpen the edge for contractors. ROOFLE is ramping up its digital toolkit for roofing professionals in 2025, announcing several key upgrades to its RoofQuote PRO™ platform. The updates are designed to simplify everything from lead qualification to proposal ...
Cutting costs without cutting corners
By Jesse Sanchez. How Roof Hugger’s retrofit system helps contractors stay competitive in a tight market. Contractors know the bottom line matters, and when it comes to metal roof retrofits, Roof Hugger is helping them protect margins without compromising quality. The Florida-based manufacturer offers a metal-over-metal retrofit system that avoids ...
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