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Jesse Sanchez, Writer
Big air, bigger impact
By Jesse Sanchez. The airflow metric that’s powering smarter roofing and more efficient job sites. In roofing and construction, the difference between good enough and great often comes down to airflow. That’s where the measurement of CFM, cubic feet per minute, steps in, a deceptively simple number that plays a ...
Creating cultures that keep teams together
By Jesse Sanchez. How leadership culture is helping roofing contractors retain talent in a tough labor market. The roofing industry has long struggled with labor shortages, but one leadership coach believes the answer isn’t just in recruitment, it’s in culture. On this episode of Roofing Road Trips®, Melissa Chapman, co-founder ...
How hot is your attic?
By Jesse Sanchez. Attic ventilation isn’t just important, it’s urgent. When Austin McConnell, a technical support lead at solar-powered ventilation manufacturer Attic Breeze, joined the live recording of Roofing Road Trips® at the Attic Breeze headquarters, he didn’t waste time getting to the heart of a problem that costs homeowners ...
Choosing the right roofing solution
By Jesse Sanchez. Strategic roofing choices offer more than just waterproofing; they can unlock value, streamline operations and even help close deals. In this CoatingsTalk, hosted by Karen Edwards, roofing veterans Alan Tatum and Jon Feick of BITEC unpacked the deeper strategic decisions behind coating systems, restoration and replacements, revealing ...
The real secret to earning trust in roofing
By Jesse Sanchez. Ditch the clipboard. Nail the presentation. The look of your job site is selling your next contract, whether you know it or not. It’s no secret that homeowners care about results. But what some contractors can overlook is that trust isn’t just built on the roof, it’s ...
Roof smarts: What to know before you build up
By Jesse Sanchez. Picking the wrong roof system can cost you. Here’s what the pros want you to consider first. When it comes to commercial roofing, choosing the wrong system can mean lost dollars, unsafe conditions and premature failure. Benchmark Inc., a national roof and pavement consulting firm, offers an ...
Cool pavement testing could spark urban heat island breakthroughs
By Jesse Sanchez. Industry expert discusses a groundbreaking pavement rating system that could transform how cities tackle the urban heat island effect. The Cool Roof Rating Council (CRRC) has long been recognized for its work on roofing materials, but now, it’s setting its sights on something much closer to the ...
Roofing solutions that prioritize ease and versatility
By Jesse Sanchez. BITEC embraces contractor needs with an expanded product lineup, giving them everything they need in one place for easier access and a smoother project experience. As the industry continues to evolve and embrace change, so too does BITEC. Dubbed “BITEC 3.0,” the company is expanding its product ...
What’s driving the next wave of growth in exteriors?
By Jesse Sanchez. A revealing new report hints at disruption and opportunity across roofing, siding and more. A new trends report from ServiceTitan, the 2025 Exterior Trades Market Report, offers a data-driven pulse check on where the roofing and exteriors industry is headed and what’s standing in its way. More ...
Swing, sip and swag at RCAT 2025
By Jesse Sanchez. One booth (815), one golf hole (#15), lots of reasons to find Attic Breeze on the green. If you're heading to the 2025 Roofing Contractors Association of Texas (RCAT) Annual Conference and Golf Tournament, make sure your Thursday schedule includes a swing by one of the most ...
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