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Jesse Sanchez, Writer
Broaden your toolkit, boost your bottom line
By Jesse Sanchez. Why adding ventilation services could be the smartest move for roofing contractors right now. In a competitive industry where callbacks cut into profit and customer loyalty is key, many roofing contractors are finding new ways to maximize revenue and minimize risk. One increasingly powerful strategy recommended by ...
Cutting roof estimates down to seconds
By Jesse Sanchez. New digital tool gives roofing pros an edge with lightning-fast measurements. Roofing contractors are racing against time on every lead and now, there's a tool that lets them win that race before even stepping foot on a ladder. A growing number of professionals are turning to Instant ...
Balancing the industry with soft skills and unshakable grit
By Jesse Sanchez. Resilience, attention to detail and emotional intelligence are proving valuable on and off the roof. In this episode of Roofing Road Trips®, industry recruiters and leaders shared how roofing companies are increasingly benefiting from hiring women because the skills they bring are making a real impact. “Women ...
Breaking the tech barrier
By Jesse Sanchez. If even tech companies bring in experts to get it right, it just proves that smart support leads to better results. When it comes to adopting new software in the roofing industry, the biggest hurdle isn’t getting the tools themselves, but rather, it’s figuring out how to ...
A fresh take on solar attic ventilation
By Jesse Sanchez. A sleek, saltwater-ready solution is finally getting its moment and proving there's more than one way to cool your home. Cardinal Ventilation by Attic Breeze has recently become a central player in the solar attic fan market. While the industry has long recognized Attic Breeze as a ...
Smarter rooftop safety systems
By Jesse Sanchez. With building codes evolving and rooftop risks on the rise, this company is setting a smarter, safer standard for the industry. On the Coffee Shop Sound Stage at the 2025 International Institute of Building Enclosure Consultants (IIBEC) convention, the focus wasn't just on roofing systems, it revolved ...
Unlocking efficiency through optimized roofing
By Jesse Sanchez. Boosting R-values isn’t just about more insulation, it’s about smarter roofing strategies. As the drive for energy efficiency intensifies, commercial facility managers and engineers are reevaluating a familiar component of building performance: insulation. Specifically, R-values, the metric for measuring thermal resistance, are getting a closer look. But ...
Leveling the playing field
By Jesse Sanchez. Digital tools are helping small contractors stand toe-to-toe with industry giants. In an era dominated by e-commerce giants and rapid digital innovation, smaller roofing contractors often feel the pressure of keeping up. But according to Travis Harvego and Matthew McDaniel of ROOFLE, a software company built by ...
Offering contractors a lighter path to premium roofing
By Jesse Sanchez. A real slate roof without the weight or labor burden? READYSLATE might just be the game-changer contractors didn’t know they needed. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Morgan Cathey, sales director at Vermont Slate Company, to talk about a ...
Global growth, local roots: Reshaping roofing operations
By Jesse Sanchez. National expansion fueled by seamless software integration and unified operations. O’Hara’s Son Roofing, better known as OSR, has seen growth most companies can only dream about, a consistent 40 percent increase year over year for the past five years. Now, with its national service program taking shape ...
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