Jesse Sanchez, Writer
Why part-time CFOs are reshaping small business strategy
By Jesse Sanchez. A closer look at how flexible financial leadership is helping companies improve stability, reduce costs and plan for long-term growth. For small businesses navigating growth, financial management often becomes both a bottleneck and a risk point. The need for strategic oversight is rarely in question, but the ...
Cómo apoyar a las mujeres fortalece la industria de roofing
Por Jesse Sanchez, traducido por Jessica Bravo. Lo que el compromiso de larga data de TAMKO con National Women in Roofing revela sobre el crecimiento de la fuerza laboral y el liderazgo. Construir una fuerza laboral sólida depende de más que solo productos y procesos de calidad. Requiere una inversión ...
Stay connected through smarter rooftop solutions
By Jesse Sanchez. A look at how a renewed newsletter strategy helps contractors stay informed on attachment, safety and performance. As roofing systems become more complex and performance expectations continue to rise, contractors are working in an environment where access to relevant information directly affects jobsite outcomes. For companies like ...
Cordless welding tool expands repair capabilities on the roof
By Jesse Sanchez. A new battery-powered solution is helping contractors complete roofing repairs more efficiently in hard-to-access environments. Contractors focused on service and repair routinely face a practical issue: how to bring dependable welding equipment onto the roof without adding complexity or compromising performance. At the International Roofing Expo (IRE) ...
Free training event sharpens focus on roofing service
By Jesse Sanchez. A hands-on Dallas session will guide contractors in building structured, scalable repair and maintenance operations. As roofing contractors navigate tighter margins and shifting demand, service and maintenance divisions are emerging as a critical pathway to consistent revenue and long-term stability. A free training event in Dallas, Texas, ...
Rethinking skylights in commercial roof retrofits
By Jesse Sanchez. The appeal of natural light, durability and modern design are reshaping how contractors approach skylight upgrades. Retrofitting commercial roofs with skylights is gaining traction as building owners look to reduce energy costs while improving interior environments. Long associated with leak risks and maintenance concerns, skylights are now ...
Contractors gather for hands-on learning and industry connection
By Jesse Sanchez. Nearly 500 attendees engaged in education, networking and business growth at a regional workshop in Miami. At LoanDepot Park in Miami, Florida, nearly 500 contractors convened for the CertainTeed Business Builders Workshop, representing a growing industry focus on education, collaboration and long-term business development. Bringing together contractors, ...
Daylighting drives new value in modern metal buildings
By Jesse Sanchez. Exploring daylighting strategies that improve energy performance, occupant comfort and installation efficiency in metal construction. In an upcoming Read Listen Watch® (RLW), Karen Edwards meets with Brian Grohe of VELUX® to talk about how daylighting is reshaping performance in modern metal buildings. The conversation, recorded live from ...
What homeowners should know when choosing specialty roofing
By Jesse Sanchez. One contractor explains how maintenance, climate and long-term value shape smarter roofing decisions. Homeowners evaluating specialty roofing options are often drawn to visual appeal and upfront pricing, but those factors alone rarely determine long-term performance. What ultimately shapes the success of a roofing investment is how well ...
Smarter sales conversations start with better content
By Jesse Sanchez. Centralized sales content and analytics can help contractors strengthen close rates, improve consistency and create confident customer conversations. At the International Roofing Expo (IRE), conversations extended well beyond topics of technology used for production and jobsite operations. For many contractors, one of the biggest opportunities lies earlier ...


















