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Jesse Sanchez, Writer
How one trainer is shaping the future of roofing sales
By Jesse Sanchez. With boots on the ground and training on tap, this dedicated sales trainer is turning contractors into confident brand advocates. Amanda Gay isn’t your typical sales trainer. As the self-described “product and program evangelist” at Brava Roof Tile, she spends most of her week crisscrossing the country, ...
The push for maintenance-free attachments
By Jesse Sanchez How eliminating compression seals is changing the game for rooftop equipment installation. Joel Stanley, founder of Anchor Products, is challenging the roofing industry to rethink how rooftop equipment is installed and more importantly, how it stays secure. In this episode of Roofing Road Trips®, Joel joins host ...
Marking 25 years with major expansion
By Jesse Sanchez. Roofing manufacturer showcases innovation and celebrates legacy at roofing expo. FlashCo, a leading manufacturer of roofing accessories, marked its 25th anniversary with more than just fanfare. The company brought big news to the Canadian Roofing Expo: a major new facility, a first-of-its-kind U.S.-built lamination line and a ...
135 roofing pros talk truth: Why they’ll never roof without this again
By Jesse Sanchez. Roofing pros nationwide are ditching tarps and embracing a smarter, cleaner way to protect properties. When it comes to roofing, protecting property is an important element. And for thousands of contractors across the country, there’s one solution they now swear by: The Catch-All system. From Texas to ...
Modernizing how roofers find crews
By Jesse Sanchez. Innovative tech meets real-world roofing as Labor Central 2.0 makes finding crews faster and smarter – free of cost! Labor Central just flipped the script. The platform known for helping roofing contractors and labor crews connect has officially transitioned from its paid classic version to a faster, ...
Global tech sparks change
By Jesse Sanchez. Hear insights from industry experts about AI trade-specific innovation overseas and what's next in the states. Artificial intelligence is moving fast, and for the global roofing industry, the changes are already here. While U.S. contractors weigh the risks of automation and unfamiliar technologies, other nations are charging ...
Trade shows, technology and the power of partnership
By Jesse Sanchez. Roofing pros find strength in networking and educational opportunities at this annual North Texas event. In this episode of Roofing Road Trips®, host Megan Ellsworth sat down with industry veterans from the North Texas Roofing Contractors Association (NTRCA) to preview their upcoming trade show and explore ...
Why multi-ply roofing is in the spotlight
By Jesse Sanchez. Industry veteran says long-term performance is driving modified bitumen's renewed appeal. Real-world performance and long-term durability are bringing multi-ply and hybrid roofing systems back into the spotlight, according to BITEC’s Vice President of Sales, Shane Millwood. Speaking on this Roofing Road Trips® podcast, Shane offered an inside ...
Top July articles: Training, technology and federal shifts
By Emma Peterson. Looking back at the last month at The Coffee Shops™! Construction season is in full swing with the long summer days and better weather. Here at The Coffee Shops™ we have also been busy this last month! One of our most-read articles from July 2025 came ...
Real feedback that builds trust
By Jesse Sanchez. Before buying, people look for proof of quality. Here's what they're finding. In a world where consumers are more informed and cautious than ever, testimonials have become a critical part of the buying journey. According to multiple studies, the vast majority of buyers — over 90% in ...
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