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Jesse Sanchez, Writer
A software fit for every roofer
By Jesse Sanchez. One contractor’s search for a truly all-in-one tool led to a surprising standout find. When Kim Baxter joined O’Hara’s Son Roofing (OSR), she was tasked with an ambitious goal: build a national service program nearly from scratch. But before she could do that, she had to tackle ...
Fluid-applied coatings: The future of roofing solutions
By Jesse Sanchez. With Storm Breaker™, BITEC shows how fluid-applied coatings give contractors a competitive edge by delivering reliable performance and responsive support that set them apart in a crowded market. Fluid-applied coatings continue to be a strategic offering, and according to Jon Feick, senior territory sales representative at BITEC®, ...
Not your average roof tech
By Jesse Sanchez. Breaking the mold with unlimited access, real-time data and tools that actually help close sales. In an industry saturated with costly reports, long wait times and limited tools, Instant Roofer is doing something most platforms won’t: making the core sales process faster, smarter and more accessible for ...
The roofing calculator that works while you sleep
By Jesse Sanchez. Instant Roofer’s embedded tool turns website visits into leads and leads into signed contracts. In a digital-first market where homeowners expect answers fast, roofing contractors who still rely on manual quotes may be leaving money and leads on the table. That’s where Instant Roofer’s Roof Calculator is ...
How one man turned experience into a coaching empire
By Jesse Sanchez. This former roofer’s journey is reshaping how the industry thinks about service departments. Tracey Donels, the founder of Service First Solutions, didn’t originally set out to become a coach. In fact, he thought he was launching a consulting firm. But after years of doing the hard work ...
Built to endure: These asphalt shingles are engineered to last
By Jesse Sanchez. Heritage® Shingle Series blends durability, design and tech for lasting performance. In the high-stakes world of roofing, longevity is everything. Asphalt shingles may all look similar on the surface, but what lies beneath separates the fleeting from the formidable. TAMKO Building Products’ Heritage® series asphalt shingles are ...
Big air, bigger impact
By Jesse Sanchez. The airflow metric that’s powering smarter roofing and more efficient job sites. In roofing and construction, the difference between good enough and great often comes down to airflow. That’s where the measurement of CFM, cubic feet per minute, steps in, a deceptively simple number that plays a ...
Creating cultures that keep teams together
By Jesse Sanchez. How leadership culture is helping roofing contractors retain talent in a tough labor market. The roofing industry has long struggled with labor shortages, but one leadership coach believes the answer isn’t just in recruitment, it’s in culture. On this episode of Roofing Road Trips®, Melissa Chapman, co-founder ...
How hot is your attic?
By Jesse Sanchez. Attic ventilation isn’t just important, it’s urgent. When Austin McConnell, a technical support lead at solar-powered ventilation manufacturer Attic Breeze, joined the live recording of Roofing Road Trips® at the Attic Breeze headquarters, he didn’t waste time getting to the heart of a problem that costs homeowners ...
Choosing the right roofing solution
By Jesse Sanchez. Strategic roofing choices offer more than just waterproofing; they can unlock value, streamline operations and even help close deals. In this CoatingsTalk, hosted by Karen Edwards, roofing veterans Alan Tatum and Jon Feick of BITEC unpacked the deeper strategic decisions behind coating systems, restoration and replacements, revealing ...
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