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Jesse Sanchez, Writer
Roofing’s new secret weapon
By Jesse Sanchez. A next-gen air barrier is turning heads at roofing expos and changing how contractors think about moisture. A quiet shift is happening in the roofing industry and if you weren’t at the 2025 International Roofing Expo (IRE) or International Institute of Building Enclosure Consultants (IIBEC), you may ...
Red Dog’s Roofing is the July R-Club roofer of the month!
By Jesse Sanchez. Honoring family roots, scaling smart and bringing hands-on leadership to a growing roofing empire. When Patrick Cochran founded Red Dog’s Roofing in 2012, the name wasn’t just catchy, it was personal. “The name is very symbolic,” Patrick said in this Roofer of the Month podcast. “I named ...
Red Dog’s Roofing is the July R-Club roofer of the month!
By Jesse Sanchez. Honoring family roots, scaling smart and bringing hands-on leadership to a growing roofing empire. When Patrick Cochran founded Red Dog’s Roofing in 2012, the name wasn’t just catchy, it was personal. “The name is very symbolic,” Patrick said in this Roofer of the Month podcast. “I named ...
How the latest roofing tech is redefining service models
By Jesse Sanchez. A closer look at the new ways to think about roof inspections and the unexpected value they generate. What if every call from a building owner about a leak could lead to a full roof replacement? That’s not a sales gimmick; it’s a practical outcome of what ...
Building smarter, faster
By Jesse Sanchez. From blueprint to business growth, pre-engineered buildings are helping contractors do more with less. In this episode of MetalCast™, host Karen Edwards digs into the nuts and bolts of pre-engineered metal buildings (PEMBs) with Jennifer Davis, president of Central States and Ahmed Abdelaal, vice president of engineering ...
Speed, service and a surprising comparison
By Jesse Sanchez. How Tracey Donels is reshaping roofing service departments one fast, high-quality repair at a time. In this Roofing Road Trips® episode, industry consultant Tracey Donels of Service First Solutions draws a sharp and compelling comparison between a fast-food giant and the roofing service world, and it’s not ...
Helping contractors lead, not just grind
By Jesse Sanchez. The leadership fix that contractors didn’t know they needed. Contractors have more opportunity now than ever to grow thriving businesses, if only they step out of the day-to-day chaos and start leading with purpose. In this episode of Roofing Road Trips®, Melissa Chapman, co-founder of The GLO ...
Inclusive recruitment reshapes roofing workforce
By Jesse Sanchez. Industry leader highlights the critical role women play in driving innovation and success in roofing. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with industry professionals Kristin Case, co-owner of Hi-Peak Staffing Solutions, and Rae Fistonich of Chinook Building Envelope Services to unpack ...
Demand, durability and a market on the rise
By Jesse Sanchez. A new study shows metal roofing isn't just growing, it's transforming how the industry thinks about the future. Metal is having a moment. That’s the takeaway from this episode of MetalCast™, where host Heidi J. Ellsworth speaks with Paul Trombitas of FMI Research. Paul lays out a ...
Building a roofing service team that performs under pressure
By Jesse Sanchez. Smart hiring and role clarity are the secret weapons behind responsive, high-performing service teams. Building a service team isn’t about headcount. It’s about hiring the right people, assigning the right roles and making sure everyone knows exactly what they’re responsible for. If you read the previous article, ...
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