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Jesse Sanchez, Writer
PVC roofing reclaims the spotlight
By Jesse Sanchez. Industry experts are revealing why durability and resilience are driving a PVC roofing renaissance. As the roofing industry sharpens its focus on long-term performance and environmental responsibility, IB Roof Systems CEO Jason Stanley spotlighted PVC as a trusted, forward-looking solution during a live Roofing Road Trips® at ...
Rethinking light in modern building design
By Jesse Sanchez. Exploring how smart lighting and glass innovations can support both energy goals and human health. The push for greener, more energy-efficient buildings is opening the door to an important new conversation: how design choices impact human health. Joe Menchefski, host of the Better Buildings for Humans podcast ...
The hidden revenue in plain sight
By Jesse Sanchez. Before chasing new customers, roofing contractors should take a closer look at where money is already waiting. In the world of commercial roofing, service is often treated as a support role, something to keep the lights on between reroofing projects. But as discussed in the previous article ...
Challenging leaders to rethink growth
By Jesse Sanchez. Insightful speaker shares a refreshingly honest take on leadership, growth and building a more fulfilling future at industry convention. At ServiceCon 2025, one speaker didn’t need hype or theatrics to steal the show; he just brought the truth with him to the stage! Greg Hayne, founder of ...
Breaking the five-year barrier
By Jesse Sanchez. A new breed of contractor support is here — and it's designed to equip contractors for long-term success. In a construction landscape where nearly 80% of contractor businesses fail within the first five years, TAMKO’s revamped The TAMKO Edge® contractor program is aiming to flip that statistic. ...
New voices, big shifts and a bold vision for roofing’s future
By Jesse Sanchez. A first-time attendee delivers a powerful message about personal and professional growth. At this year’s International Roofing Expo (IRE), a first-time attendee from Benchmark gained attention not with a booth, but with bold presence, clear purpose and a commitment to transformation, both within the company and the industry. ...
Rethinking roofing adhesives: Pushing past polluting propellants
By Jesse Sanchez. New adhesive tech supported by natural elements found in the air we breathe, signals a shift in sustainability for the construction industry. In a field long reliant on high-impact materialss, the roofing and insulation sector is experiencing a quiet revolution. A newly patented propellant technology — ECO2 ...
Inside the mobile movement reinventing roof protection
By Jesse Sanchez. From rooftop resilience to hands-on demos, this forward-thinking company is bringing innovation straight to your doorstep. In an industry where moisture intrusion and rooftop failures cost billions annually, one company is taking a bold, on-the-road approach to change how professionals evaluate and implement commercial equipment ...
Impressing the crowd with style, sustainability and stories
By Jesse Sanchez. Cold weather, hot brand: Brava turns heads with bold design and authentic connections. The outside air might have been cold in San Antonio, but inside the International Roofing Expo (IRE) 2025, Brava Roof Tile was on fire — and not just because of its sustainable, eye-catching products. ...
Turbocharge your roofing business with the right tech tools
By Jesse Sanchez. Discover how the right tech can streamline your roofing business, boost profits and simplify daily operations. RoofersCoffeeShop® has made it easier than ever for members of the roofing and construction industries to learn how they want, when they want, where they want with their Read, Listen, Watch ...
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