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Jesse Sanchez, Writer
Recovery starts with community
By Jesse Sanchez. A national fundraising day is helping connect roofing professionals with treatment, mental health resources and a supportive recovery community. In this episode of Roofing Road Trips®, Paul Reed shares how Roofers in Recovery grew from a deeply personal understanding of what a second chance can mean. Paul, ...
Building resilient roofs in the insurance era
By Jesse Sanchez. Learn how severe weather, insurance pressures and resilient roofing materials are reshaping decisions for contractors and homeowners. As severe weather becomes more frequent and widespread, roofing materials are playing an increasingly important role in how insurers, contractors and homeowners protect properties and manage risk. In this episode ...
Building roofing careers through mentorship and opportunity
By Jesse Sanchez. Learn how trade education, hands-on experience and encouragement can introduce young people to lasting careers in roofing. During this live Roofing Road Trips® interview at the CertainTeed Business Building Workshop in San Diego, Straight Above Roofing founder Alfredo Barrios discussed his path into roofing and his commitment ...
Solving tight-space insulation challenges with VIPs
By Jesse Sanchez. Versico’s Advanced R vacuum-insulated panels help contractors achieve required R-values when rooftop conditions limit insulation thickness. As older commercial buildings approach the next reroofing cycle, contractors can face a difficult challenge: finding ways to meet current insulation requirements on rooftops that were not designed to accommodate additional ...
Common roofing problems to watch for
By Jesse Sanchez. Understanding how storms, heat and aging materials impact a roof can help homeowners address damage before it becomes more serious. According to KPost Company, roofing systems face year-round exposure to hail, high winds, heavy rain, intense heat and ultraviolet radiation. Understanding how these conditions affect a roof ...
Building stronger strategies for hail-prone markets
By Jesse Sanchez. TAMKO® leaders explain how contractors can help homeowners evaluate resilient roofing systems, warranties and long-term costs. As harsh weather conditions and natural disasters continue to regularly impact communities across the country, roofing contractors are being asked to help homeowners navigate more than immediate repairs. During this Read, ...
Why roofing contractors are moving toward end-to-end software
By Jesse Sanchez. Connecting sales, production, financials and customer communication in one platform can help roofing companies reduce friction as they grow. Running a growing roofing company means keeping customers, crews, schedules, financials and project information all in line and moving together. ServiceTitan helps contractors connect those functions in one ...
Why roof rejuvenation chemistry matters
By Jesse Sanchez. APEX-1132™ is designed to work with aged asphalt to support shingle flexibility, granule adhesion and more consistent roof maintenance outcomes. Asphalt shingles age through prolonged exposure to sun, heat, oxygen, rain and freeze-thaw cycles. Over time, the asphalt binder can oxidize, dry out and become brittle, reducing ...
Flexible software creates room to grow
By Jesse Sanchez. As roofing contractors diversify beyond insurance work, adaptable technology can help support new revenue streams and long-term growth. ServiceTitan is helping roofing contractors navigate a changing market as fewer storms and stricter insurance laws reduce the reliability of insurance-driven work. For companies that have depended heavily on ...
Meet the players bringing smog-reducing roofing to market
By Jesse Sanchez. Smog-reducing granules give roofing contractors a distinctive way to discuss sustainability with homeowners and building owners. Sustainability is becoming a critical part of the roofing conversation, creating an opportunity for contractors to offer customers solutions that go beyond traditional roof performance. For homeowners and building owners interested ...
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