Jesse Sanchez, Writer
Stop leaks before they start
By Jesse Sanchez. Engineered penetration solutions can help contractors protect vulnerable openings, improve installation consistency and reduce the risk of costly callbacks. Most roof leaks do not start with the roof system itself. Problems can begin when a penetration is added, modified or improperly sealed, creating a potential pathway for ...
Why green strength matters in synthetic turf adhesives
By Jesse Sanchez. High green strength helps synthetic turf adhesives hold materials in place during installation while still allowing adjustments before the bond fully cures. Outdoor synthetic turf installation presents a challenge that goes beyond simply finding an adhesive that sticks. According to NORDOT® Adhesives, one of the most important ...
Freedom 2026 puts growth challenges in focus
By Jesse Sanchez. Home service professionals can come together to explore the forces reshaping their businesses, from artificial intelligence and marketing disruption to private equity and growth. Home Service Freedom is bringing the home service industry together at Freedom 2026 for conversations about the challenges and opportunities shaping the next ...
Sustainable buildings reshape Mexico’s construction sector
By Jesse Sanchez. Energy efficiency, environmental certification and high-performance design are helping projects in Mexico reduce their environmental impact. Mexico’s construction sector is increasingly turning to sustainable design as developers respond to climate change, resource constraints and the need to reduce carbon dioxide emissions. In 2025, sustainable buildings demonstrated how ...
Underlayment is more than a basic layer
By Jesse Sanchez. Matching underlayment to the roofing system can support performance, safety and more informed conversations with homeowners. Underlayment may represent a relatively small portion of a roofing system’s material cost, but Christopher Vick, national sales manager at Sentry Building Innovations, believes contractors should not overlook its role in ...
A Triple Crown built on the basics
By Jesse Sanchez. Consistency, communication and strong manufacturer support helped one roofing contractor reach a major CertainTeed milestone. At the CertainTeed Business Building Workshop (BBW) in Chicago, WeatherSafe Restoration had something special to celebrate; receiving the CertainTeed Triple Crown Award. During this Roofing Road Trips® conversation, WeatherSafe Restoration's Director of ...
Preparation pays off in roof repair
By Jesse Sanchez. Wil-Mar Products owner Mike Bothman explains how stocking compact pipe collars can help contractors complete roof repairs efficiently and build customer trust. When a contractor arrives to address a roof leak, preparation can determine whether the repair is completed immediately or delayed by a trip for additional ...
How financing helps contractors close more sales
By Jesse Sanchez. Presenting financing options early can reduce sticker shock and improve closing rates. Roofing contractors are working in a market where homeowners are paying closer attention to how they manage large expenses. With interest rates elevated, inflation influencing household budgets and insurance deductibles increasing, many customers are actively ...
A forward-looking celebration of metal construction
By Jesse Sanchez. Hands-on training, emerging technology and expanded networking opportunities will give trade show attendees a look at what is next for the metal construction industry. METALCON is preparing to celebrate its 35th anniversary with a show focused on both recognizing the industry’s foundation and exploring where metal construction ...
Putting roofing data to work with AI
By Jesse Sanchez. New artificial intelligence tools and an updated home screen are designed to help contractors access information, improve efficiency and strengthen customer relationships. Technology continues to reshape how roofing contractors manage information, communicate with customers and keep projects moving. During this interview on the sound stage at the ...
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