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Jesse Sanchez, Writer
The Coffee Shops™ welcome RoofIT!
By Jesse Sanchez. RoofIT is a roofing CRM platform designed to simplify workflows and support business growth. The Coffee Shops™, the award-winning online communities where the industries meet for technologies, safety, information and education for the construction trades of roofing, metal, coatings and outdoor living, are pleased to welcome RoofIT ...
Siding's role in protecting homes
By Jesse Sanchez. Learn how durable siding materials help protect homes from moisture, wind, temperature swings and pests while supporting long-term exterior performance. Weather is rarely predictable for long. A calm, sunny morning can give way to high winds, freezing temperatures or a fast-moving hailstorm by afternoon. For homeowners, that ...
Stronger roofs gain attention as insurers tighten standards
By Jesse Sanchez. Industry leaders say resilient materials are becoming essential as severe weather drives insurance changes. As extreme weather events increase in both frequency and severity across the United States, the roofing industry is being pushed to adapt at a faster pace. Insurance carriers, regulators and contractors are reassessing ...
How inclusivity is reshaping roofing recruitment
By Jesse Sanchez. Industry leaders say expanding access to talent is becoming essential to meet workforce demands and sustain long-term growth. The roofing industry is undergoing a meaningful shift as contractors and service providers reevaluate how they attract, hire and retain talent. What was once a narrow recruiting pipeline is ...
Securing solar and the future of rooftop real estate
By Jesse Sanchez. How ballast-only systems are giving way to engineered anchors and how real-world storms prove the value of positive attachment. In this episode of the Roofing Road Trips® podcast, Anchor Products’ Southeast regional manager, Harley Coleman, talks about solar and the rapid evolution of rooftop attachment strategies. For ...
Preparing for storm season
By Jesse Sanchez. What contractors can expect from TAMKO® as storm season, technology and training converge. Storm season may still feel weeks away, but for roofing contractors, preparation often begins long before forecasts turn active. At the International Roofing Expo (IRE) 2026 in Las Vegas, conversations on The Coffee Shops™ ...
Fluid-applied roofing gains traction through technology and contractor support
By Jesse Sanchez. A manufacturer’s contractor-first approach is driving rapid growth, product innovation and expanded production capacity. Fluid-applied roofing is gaining renewed attention as contractors look for systems that improve efficiency while extending roof life. As labor constraints persist and project timelines tighten, that demand is shifting focus toward solutions ...
How contractors are scaling with smarter software
By Jesse Sanchez. Technology is helping contractors streamline operations, strengthen sales performance and make faster, more informed decisions. Technology is steadily redefining how roofing contractors operate, shifting the industry toward more connected, data-driven business models. For many companies, that transition is no longer a forward-thinking strategy but an immediate necessity, ...
Preparing contractors for hail with smarter roofing systems
By Jesse Sanchez. This upcoming webinar explores insights to helphow contractors can strengthen their roofing performance and business strategy in hail-prone markets. In an upcoming Read Listen Watch® (RLW) on April 29, 2026, at 11 a.m. PT/2 p.m. ET, Megan Ellsworth meets with Brian Dunn, Jon Abernathy and Clayton Putman ...
How temperature awareness can help protect your roof
By Jesse Sanchez. Seasonal temperature changes can weaken roofing systems over time. These are the warning signs you shouldn’t ignore. A roof is designed to withstand constant exposure to the elements, but not all threats arrive with storms. Companies like Royalty Roofing note that some of the most damaging ...
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