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Jesse Sanchez, Writer
How spray polyurethane rescued a convention giant
By Jesse Sanchez. A shortage, a storm zone and a supersized roof challenge led to a high-stakes rethink. When the New Orleans Ernest N. Morial Convention Center, the sixth largest in the nation, needed a roof restoration, traditional materials weren’t an option. Supply chain disruptions during the pandemic had choked ...
This pro-built presentation helps sales teams close faster
By Jesse Sanchez. A ready-made sales tool gives contractors a sharper edge, with no design work needed. Contractors using the Ingage Suite just got a major upgrade. Owens Corning®, one of the most trusted names in roofing, has partnered with Ingage to release a professionally built presentation now available in ...
Built to grow: Scaling a roofing service division that lasts
By Jesse Sanchez. Real growth in service doesn’t come from luck, it comes from structure, roles and readiness. For roofing contractors serious about scaling their service operations, growth doesn’t start with hiring more salespeople or buying more trucks. As covered in our last article, uncovering untapped income within your existing ...
Closing the labor gap
By Jesse Sanchez. This certification program helps contractors verify quality in an era of subcontracting uncertainty. As the roofing industry continues to battle a nationwide labor shortage, some builders are turning to a new solution: certification. In this Roofing Road Trips® podcast, host Megan Ellsworth is joined by Jared Ribble, ...
AI takes the stage at IIBEC 2025
By Jesse Sanchez. How artificial intelligence is reshaping building enclosure consulting. The International Institute of Building Envelope Consultants (IIBEC) Convention isn’t just about product showcases and networking, it’s where technology and tradition collide. One of the key elements of this convention is education sessions. Among this year’s standout sessions was ...
Roof rescue reinvented
By Jesse Sanchez. From patching in the rain to eliminating ponding water, these products are solving real-world roofing challenges. In this episode of CoatingsCast, host Karen Edwards sat down with Rick Murphy of Everest Systems to explore the company’s most innovative and surprisingly adaptable products. The latter half of ...
PVC roofing reclaims the spotlight
By Jesse Sanchez. Industry experts are revealing why durability and resilience are driving a PVC roofing renaissance. As the roofing industry sharpens its focus on long-term performance and environmental responsibility, IB Roof Systems CEO Jason Stanley spotlighted PVC as a trusted, forward-looking solution during a live Roofing Road Trips® at ...
Rethinking light in modern building design
By Jesse Sanchez. Exploring how smart lighting and glass innovations can support both energy goals and human health. The push for greener, more energy-efficient buildings is opening the door to an important new conversation: how design choices impact human health. Joe Menchefski, host of the Better Buildings for Humans podcast ...
The hidden revenue in plain sight
By Jesse Sanchez. Before chasing new customers, roofing contractors should take a closer look at where money is already waiting. In the world of commercial roofing, service is often treated as a support role, something to keep the lights on between reroofing projects. But as discussed in the previous article ...
Challenging leaders to rethink growth
By Jesse Sanchez. Insightful speaker shares a refreshingly honest take on leadership, growth and building a more fulfilling future at industry convention. At ServiceCon 2025, one speaker didn’t need hype or theatrics to steal the show; he just brought the truth with him to the stage! Greg Hayne, founder of ...
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