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Jesse Sanchez, Writer
Roofing solutions that prioritize ease and versatility
By Jesse Sanchez. BITEC embraces contractor needs with an expanded product lineup, giving them everything they need in one place for easier access and a smoother project experience. As the industry continues to evolve and embrace change, so too does BITEC. Dubbed “BITEC 3.0,” the company is expanding its product ...
What’s driving the next wave of growth in exteriors?
By Jesse Sanchez. A revealing new report hints at disruption and opportunity across roofing, siding and more. A new trends report from ServiceTitan, the 2025 Exterior Trades Market Report, offers a data-driven pulse check on where the roofing and exteriors industry is headed and what’s standing in its way. More ...
Swing, sip and swag at RCAT 2025
By Jesse Sanchez. One booth (815), one golf hole (#15), lots of reasons to find Attic Breeze on the green. If you're heading to the 2025 Roofing Contractors Association of Texas (RCAT) Annual Conference and Golf Tournament, make sure your Thursday schedule includes a swing by one of the most ...
Broaden your toolkit, boost your bottom line
By Jesse Sanchez. Why adding ventilation services could be the smartest move for roofing contractors right now. In a competitive industry where callbacks cut into profit and customer loyalty is key, many roofing contractors are finding new ways to maximize revenue and minimize risk. One increasingly powerful strategy recommended by ...
Balancing the industry with soft skills and unshakable grit
By Jesse Sanchez. Resilience, attention to detail and emotional intelligence are proving valuable on and off the roof. In this episode of Roofing Road Trips®, industry recruiters and leaders shared how roofing companies are increasingly benefiting from hiring women because the skills they bring are making a real impact. “Women ...
Breaking the tech barrier
By Jesse Sanchez. If even tech companies bring in experts to get it right, it just proves that smart support leads to better results. When it comes to adopting new software in the roofing industry, the biggest hurdle isn’t getting the tools themselves, but rather, it’s figuring out how to ...
A fresh take on solar attic ventilation
By Jesse Sanchez. A sleek, saltwater-ready solution is finally getting its moment and proving there's more than one way to cool your home. Cardinal Ventilation by Attic Breeze has recently become a central player in the solar attic fan market. While the industry has long recognized Attic Breeze as a ...
Smarter rooftop safety systems
By Jesse Sanchez. With building codes evolving and rooftop risks on the rise, this company is setting a smarter, safer standard for the industry. On the Coffee Shop Sound Stage at the 2025 International Institute of Building Enclosure Consultants (IIBEC) convention, the focus wasn't just on roofing systems, it revolved ...
Unlocking efficiency through optimized roofing
By Jesse Sanchez. Boosting R-values isn’t just about more insulation, it’s about smarter roofing strategies. As the drive for energy efficiency intensifies, commercial facility managers and engineers are reevaluating a familiar component of building performance: insulation. Specifically, R-values, the metric for measuring thermal resistance, are getting a closer look. But ...
Leveling the playing field
By Jesse Sanchez. Digital tools are helping small contractors stand toe-to-toe with industry giants. In an era dominated by e-commerce giants and rapid digital innovation, smaller roofing contractors often feel the pressure of keeping up. But according to Travis Harvego and Matthew McDaniel of ROOFLE, a software company built by ...
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