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Jesse Sanchez, Writer
From jobsite videos to global recognition
By Jesse Sanchez. This roofing contractor shares how simple social media posts led to international recognition and business growth. For roofing contractors, reputation is often built through one project at a time. Increasingly, however, that reputation is shaped not only by the finished roof, but by how the work is ...
A closer look at the roofers’ saw
By Jesse Sanchez. Discover what these long-standing products are intended to solve for contractors in the field. Roof penetrations and repair work often expose the small details that can cause long-term problems if they are not handled correctly. From vent pipes to tear-off and reroofing repairs, contractors rely on tools ...
How roofers find hidden roof damage
By Jesse Sanchez. How roof inspections uncover hidden moisture damage, dry rot and failing components before costly repairs. Many homeowners judge the health of a roof by what they can see from the ground; missing shingles, moss growth or a water stain appearing on the ceiling. Yet roofing professionals, including ...
What tech savvy roofing companies do differently
By Jesse Sanchez. Learn how commercial roofing contractors use connected systems to improve visibility, streamline workflows and deliver stronger customer experiences. Roofers are operating in a market that is evolving rapidly, where new opportunities are created each day. In the digital age, clients value instant updates, fast paced operations and ...
2026 color trends point to smarter, longer-lasting exterior choices
By Jesse Sanchez. Learn how the National Association of Home Builders’ 2026 forecast can guide exterior color decisions that prioritize durability and long-term value. The 2026 colors of the year are more than a style update. They reflect how manufacturers are thinking about performance, longevity and curb appeal in one ...
Installing single-ply roofing in cool weather
By Jesse Sanchez. Learn how contractors can successfully install single-ply roofing systems when temperatures fall below 40°F. The arrival of colder weather does not necessarily mean roofing work must stop. Industry guidance from GAF indicates that single-ply systems such as EverGuard® TPO and PVC can still be installed successfully during ...
Stronger roofs start with a FORTIFIED system
By Jesse Sanchez. Learn how FORTIFIED roofing systems strengthen homes against wind and water damage by combining enhanced installation methods with high-performance materials. A roof is designed to protect everything beneath it, yet it is often the most vulnerable part of a home when severe weather strikes. High winds, heavy ...
Hands-on training strengthens installation confidence
By Jesse Sanchez. Field-based education helps contractors improve accuracy, efficiency and overall system understanding. As labor shortages persist and roofing systems grow more complex, contractors are placing greater value on training that delivers accurate, efficient results. At the Roofing Contractors Association of Washington (RCAW) regional trade show, VELUX® represented that ...
Why roofing color is the first exterior decision homeowners make
By Jesse Sanchez. Learn how roofing colors are shaping coordinated exterior choices and contractor consultations for 2026. Deciding on the color of a home’s roof is becoming the starting point for exterior design decisions as contractors and homeowners plan for 2026. This shift is reflected in how Attic Breeze is ...
Why purlins and subpurlins matter in metal retrofit design
By Jesse Sanchez. Understanding framing, load paths and real-world testing helps ensure your project is a code-compliant and durable metal-over-metal retrofit. When an existing metal roof reaches the end of its service life, retrofitting is often the easiest, least invasive and most cost-effective replacement strategy. Companies such as Roof Hugger ...
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