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Jesse Sanchez, Writer
AI belongs in the workflow
By Jesse Sanchez. Roofing companies can strengthen AI adoption by building it into everyday operations with input from the teams who know the work best. Artificial intelligence is no longer just a casual tool of convenience, rather, it has found a place among necessities for maximizing productivity. For roofing companies ...
Fire performance in roof rejuvenation matters
By Jesse Sanchez. Roof treatments should support maintenance goals without materially increasing fire-performance concerns for homeowners or contractors. As roof rejuvenation becomes a more common part of asphalt shingle maintenance, SoyLei says contractors are being asked to look beyond flexibility, granule adhesion and dry time. Fire performance is now also ...
Marketing KPIs drive smarter contractor growth
By Jesse Sanchez. What marketing KPIs should roofing contractors track to grow their business? Roofing contractors can use key performance indicators (KPIs) to better understand marketing performance, lead quality and return on investment. For roofing contractors, generating leads is only part of the equation. Understanding which marketing efforts are producing ...
RCAW brings local roofing conversations into focus
By Jesse Sanchez. Malarkey Roofing Products connects with local contractors at the Roofing Contractors Association of Washington trade show. At the Roofing Contractors Association of Washington (RCAW) regional trade show, industry connection was at the center of the conversation as contractors, vendors and peers gathered to ask questions, exchange ideas ...
Polymer technology strengthens modern shingles
By Jesse Sanchez. Advanced asphalt technology, impact resistance and sustainability features are helping modern shingles deliver lasting roof performance. Malarkey Roofing Products® shingles are designed to stand apart in the roofing industry by combining advanced asphalt technology, impact resistance and sustainability-focused manufacturing across the company’s Good-Better-Best product lineup. The product ...
The setup that saves time
By Jesse Sanchez. Protect jobsites, speed up the cleaning process and move through projects with fewer problems by using The Catch-All! The first question many roofing crews have about The Catch-All is often about how long it takes to set up. It’s a valid, but unnecessary concern; the company assures ...
Renting equipment reshapes roofing efficiency
By Jesse Sanchez. Learn how renting roofing equipment can reduce costs, improve productivity and streamline operations for contractors. For roofing contractors operating in a high-demand, margin-sensitive environment, equipment strategy plays a decisidve role in both profitability and project execution. Renting roofing equipment through providers such as Steve Garlock Equipment is ...
Service scorecard helps roofing contractors strengthen operations
By Jesse Sanchez. A new assessment tool gives commercial roofing contractors insight into how their service divisions can support sustainable growth and long-term profitability. Service Alignment is offering commercial roofing contractors a new way to measure the effectiveness of their service operations through its free 6-Minute Scorecard Assessment. The benchmarking ...
Proactive weather strategies reduce facility risk
By Jesse Sanchez. Learn how proactive maintenance, planning and financial strategy can help facilities withstand increasingly severe weather. As storm activity intensifies, the cost of delayed action continues to rise. Benchmark notes that in response, organizations are moving away from reactive repair cycles and toward proactive asset management strategies that ...
Roofing benchmarks that reveal hidden growth gaps
By Jesse Sanchez. Why roofing business owners need clear benchmarks to understand where they are winning, where they are falling behind and where opportunities may be hiding. Most roofing business owners have a good sense of whether their company feels busy. Revenue may be climbing, crews may be active and ...
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