Jesse Sanchez, Writer
5 ways to improve lead conversion
By Jesse Sanchez. Strong branding, personalized content and homeowner education can help contractors make more of every in-home sales opportunity. With customer acquisition costs rising, contractors need to make every sales appointment count. During this MetalTalk™ conversation, Karen Edwards spoke with Dean Curtis, CEO of Ingage, about how contractors can ...
The hidden profit leak contractors may be missing
By Jesse Sanchez. Small invoice discrepancies can quietly reduce margins when contractors lack the time and tools to verify every charge. Contractors closely monitor labor, material prices, fuel expenses and productivity, but InvoiceIQ highlights another threat to profitability that may be hiding in plain sight: invoice inaccuracies. Supplier relationships are ...
Las mejores empresas de roofing nunca dejan de aprender
Por Jesse Sanchez, traducido por Jessica Bravo. Los Business Building Workshops de CertainTeed demuestran cómo la educación, la colaboración y un conocimiento claro de los clientes pueden ayudar a los contratistas a fortalecer sus empresas. Las empresas sólidas de roofing se construyen con líderes que nunca dejan de aprender. ...
Making the right roofing decision: Re-roof or recover?
By Jesse Sanchez. An upcoming RLW will help contractors make the right call when deciding whether to re-roof or recover an existing commercial roofing system. In an upcoming RLW, Making the Right Roofing Decision, September 23, 2026, at 11 a.m. PT / 2 p.m. ET, Heidi J. Ellsworth meets with ...
Save 5% on jobsite protection products
By Jesse Sanchez. Contractors can take advantage of a special discount on products designed to help protect jobsites and surrounding property. Protecting a jobsite can help roofing professionals keep projects organized while taking care of the property around the home. Through a RoofersCoffeeShop® promotion, contractors can now save on The ...
Earlier warnings strengthen outdoor lightning safety
By Jesse Sanchez. Predictive weather intelligence paired with audible and visual alerts can help outdoor facilities respond to lightning risks without relying solely on phone notifications. For workers, athletes and visitors spread across large outdoor spaces, a phone notification may not be enough to get their attention when lightning threatens. ...
A bigger target for better roof performance
By Jesse Sanchez. Malarkey Roofing Products® developed The Zone® to support precise nail placement, stronger shingle attachment and effective leak prevention. A durable roof depends on details that homeowners may never see. Malarkey Roofing Products® recognizes that one of the most important is nail placement, where a difference of less ...
Protecting all six sides of the building envelope
By Jesse Sanchez. New single-ply, insulation and waterproofing systems support the manufacturer’s strategy to protect all six sides of the building envelope. Polyglass highlighted an expanding portfolio of roofing and waterproofing solutions during the Florida Roofing and Sheet Metal Contractors Association (FRSA) expo, including its official entry into the U.S. ...
Build stronger connections with targeted account marketing
By Jesse Sanchez. A focused strategy helps organizations prioritize high-value accounts, personalize outreach and align your sales and marketing teams around the same goals. Broad-market messaging can be costly and hard to sustain, especially when you’re trying to reach large audiences that may not be a strong fit for your ...
Systems that help roofing companies scale
By Jesse Sanchez. Centralized management, standardized workflows and automation can help roofing contractors reduce operational chaos as their businesses grow. According to ContractorHUB, revenue growth can create new opportunities for roofing companies, but it can also expose weaknesses in daily operations. Missed jobs, inconsistent results and overwhelmed owners often indicate ...
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