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Jesse Sanchez, Writer
Unveiling eco-friendly roofing installation tech at IRE 2025
By Jesse Sanchez. Latest innovation highlights a growing demand for sustainable, high-performance roofing solutions. On the final day of the 2025 International Roofing Expo (IRE), H.B. Fuller took the spotlight with a showcase that represents the industry’s shift toward more sustainable and user-friendly solutions. The company’s latest innovation, Millennium PG-1 EF ...
Building roofs and relationships: Talking about growth, grit and the power of peer support
By Jesse Sanchez. In an industry built on structure, this company focuses on what holds it all together: connection, process and trust. In a field dominated by bids, blueprints and bottom lines, Tracey Donels is building something less visible but just as critical: community. As the founder of Service First Solutions, Tracey ...
Roofing meets reality
By Jesse Sanchez. From tech to teamwork, leaders share insight at the industry's go-to gathering. Benchmark’s President, Vincent Ellison and Sr. Roof Consultant, James Santiago brought candid insight and industry optimism to the Sound Stage at International Institute of Building Enclosure Consultants (IIBEC) 2025, highlighting the growing need for connection, innovation and ...
Overcoming cash flow challenges in roofing
By Jesse Sanchez. Effectively managing payments and cash flow presents a significant opportunity for roofing contractors to strengthen their financial stability and drive business growth. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth discusses the critical topic of cash flow management with industry expert Brian Cancian from Foundation Software. ...
Championing purpose-driven roofing
By Jesse Sanchez. How purpose-driven leadership is transforming the roofing industry from the inside out. Charles Antis isn’t your typical roofing executive — and he doesn’t want to be. In this episode of People Make Roofing, hosted by Heidi J. Ellsworth and Luke McCormack, the founder of Antis Roofing & Waterproofing made ...
A roofing exit strategy that works
By Jesse Sanchez. Why contractors planning to sell should think more like buyers. In the world of roofing, where sweat equity builds businesses, the next chapter — selling the company — often comes with more questions than answers. On this episode of Roofing Road Trips®, Karen Edwards hosted Maven Group’s Dominik Sachsenheimer ...
Bringing clarity to roofing sales with 3D animation
By Jesse Sanchez. Transforming homeowner engagement through visual storytelling. Roofing sales have long been a challenge in an industry where technical jargon can leave homeowners feeling overwhelmed. Sales Assist, a cutting-edge application designed for roofing contractors, is changing that dynamic by incorporating 3D animation to make complex processes easily understandable for the ...
Why a cooler attic might be the smartest home upgrade you’ve overlooked
By Jesse Sanchez. From lower energy bills to longer-lasting shingles, solar-powered attic fans offer surprising benefits. In the battle to keep homes cool and energy efficient, one often-overlooked space could be the secret weapon: the attic. According to Attic Breeze, a leading manufacturer of solar-powered ventilation solutions, managing attic temperature is key ...
Top March articles: Regulations and roofing products
By Emma Peterson. Here’s what we’ve been talking about at The Coffee Shops™ this month! In the industry, March often feels like a preparation month as we all look forward to a new construction season and the business that comes with that. As we look back at the top articles ...
Solar attic fans give roofing contractors a competitive edge
By Jesse Sanchez. A fast-growing roofing add-on could help contractors boost profits and stand out from the competition. As energy costs continue to rise and homeowners look for efficient ways to cut down on their utility bills, roofing contractors are finding new opportunities in solar-powered attic ventilation. Attic Breeze, a leading manufacturer ...
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