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Jesse Sanchez, Writer
Roofers turn to trade schools and tech to attract next-gen workforce
By Jesse Sanchez. Roofing companies are using training, tech and social media to recruit a younger generation and reshape the industry's future. As the roofing industry faces a generational shift, companies are adopting new strategies to stay competitive in a tight labor market — focusing not just on roofs, but on recruitment. ...
Powering homes, cutting heat: Come see Attic Breeze at Booth #1333 at FRSA
By Jesse Sanchez. Texas-based solar ventilation company offers high-performance, manufactured in the USA using only the highest quality domestic and foreign parts — and you can see them LIVE. Attendees of this year’s Florida Roofing & Sheet Metal Contractors Association (FRSA) Expo will have the chance to meet the team of one ...
Bringing innovation to rooftop equipment at IRE
By Jesse Sanchez. A simple bolt, a big idea — a solution to a decades-old roofing dilemma is turning heads. At the 2025 International Roofing Expo (IRE), roofing professionals gathered not just to talk shingles and systems, but to rethink how equipment belongs on rooftops. In an interview at the Coffee Shop ...
Efficiency, legacy and the people powering it all
By Jesse Sanchez. Turning heads at this year’s expo with real solutions and a clear vision for the industry's future, this company is leaving their mark. SOPREMA closed out the 2025 International Roofing Expo (IRE) on a high note and their presence left a lasting impression. Between cutting-edge equipment and a company ...
Why every roofing company needs a service division
By Jesse Sanchez. Revealing why service divisions are the key to long-term success — and how even the smallest of roofing teams can build a reputation that lasts. In the world of commercial roofing, service and maintenance isn't just a sideline — it’s a foundation. That’s the message Tracey Donels of Service ...
Quietly revolutionizing roof repair
By Jesse Sanchez. A rare sealant that actually sticks to silicone is making waves with contractors. In a crowded field of roof coating solutions, Everest Systems has introduced a standout product that’s turning heads for its performance and reliability. In this episode of CoatingsCast, Rick Murphy, the technical support and specifications director ...
Tools with big impacts: New tech and trade pro support
By Jesse Sanchez. New products, trade programs and national contests bring innovation and inspiration to contractors. In this episode of MetalTalk™, hosted by Karen Edwards, Rebecca Talbot of Malco Tools dives into more topics than just hardware — she brings listeners up to speed on new innovations, smarter tool design and the ...
How to keep parapet walls waterproof
By Jesse Sanchez. A solid waterproof membrane is your best defense against parapet wall failure — here’s what to know before you install. Parapet walls are among the most vulnerable parts of a building’s envelope when it comes to water damage. Positioned at the outermost edges of a roof and exposed from ...
Pipe collars: The silent protector against roof leaks
By Jesse Sanchez. These often-ignored roof components do more than you think — and Wil-Mar has the proof. In the complex world of roofing, it’s sometimes the smallest components that do the heaviest lifting. Pipe collars, while rarely the subject of headlines, are among the first lines of defense against roof leaks ...
Raising the standard: A formula for service-driven growth
By Jesse Sanchez Consistency, community and clarity are driving a new chapter in roofing service. At ServiceCon 2025, contractors got more than advice — they got a practical roadmap for scaling their operations without sacrificing customer experience. Chad Westbrook of Service Alignment delivered a standout session on how to double the profit ...
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