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Jesse Sanchez, Writer
Solar attic fans give roofing contractors a competitive edge
By Jesse Sanchez. A fast-growing roofing add-on could help contractors boost profits and stand out from the competition. As energy costs continue to rise and homeowners look for efficient ways to cut down on their utility bills, roofing contractors are finding new opportunities in solar-powered attic ventilation. Attic Breeze, a leading manufacturer ...
Unveiling game-changing roofing solutions at IRE 2025
By Jesse Sanchez. From pool shields to automated loaders, these new innovations tackle job site hazards and boost efficiency. At the bustling International Roofing Expo (IRE) 2025, The Catch-All took center stage, debuting a suite of new products designed to elevate safety, protect property and streamline job site operations for roofers and ...
A small solution making a big impact
By Jesse Sanchez. Roofing industry leaders share how one innovation is solving costly problems and saving contractor's time. At the 2025 IIBEC Convention and Trade Show, the RoofersCoffeeShop® sound stage brought together two industry veterans to discuss a small but mighty innovation that’s quietly transforming how contractors and consultants handle vent pipe ...
A solar-powered success story
By Jesse Sanchez. An innovation that started in a garage has grown into an industry leader in solar attic ventilation, championing sustainability and energy efficiency. Attic ventilation might not be the first thing that comes to mind when thinking about energy efficiency, but for Attic Breeze, it’s the foundation of a growing ...
Your guide to choosing the perfect metal roof
By Jesse Sanchez. Expert insights to help you make an informed decision about selecting the best metal roofing options for your home or project. Metal roofing is a long-term investment that offers durability, energy efficiency and aesthetic appeal. ASC Building Products, a leading manufacturer in the western U.S., provides insight into the ...
A co-branding opportunity for maximum exposure
By Jesse Sanchez. Expand your brand’s reach and visibility with a high-performance roofing solution designed to deliver both durability and marketing impact. Companies looking to enhance their brand visibility among contractors, builders and the general public now have a new opportunity through MFM Building Products’ Ultra HT Wind & Water Seal® co-branding ...
Why joining the R-Club could be the best decision for your roofing business!
By Jesse Sanchez. Unlock exclusive perks, including free expert consultations, through this industry-leading membership program. For roofing professionals, joining a community of peers with access to exclusive tools, networking and expertise can be a game-changer. That’s exactly what the R-Club, offered by RoofersCoffeeShop® (RCS), delivers. Membership not only connects you to a ...
Filling the industry’s workforce gaps
By Jesse Sanchez. Tackling the industry’s labor shortage by connecting contractors with the specialized talent they need to succeed. The roofing industry has long grappled with a shortage of skilled professionals, but Luke McCormick, CEO of Roofing Talent America, is tackling the issue head-on. In this interview with Megan Ellsworth at the ...
Breaking language barriers: How roofing companies can build stronger teams
By Jesse Sanchez. Clear communication is essential for ensuring job site safety, retaining skilled workers and maintaining profitability. At the Western Roofing Expo, Roofing Road Trips® host Heidi J. Ellsworth sat down with Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group, to discuss how communication challenges, especially language barriers, are ...
From the ground up
By Jesse Sanchez. A leader in post-fabrication finishing shares insights on craftsmanship, AI and the future of production. Fifteen years ago, Everette Hickman stepped into the coatings industry as a general laborer. Today, he plays a pivotal role in business development at Finishing Dynamics, a company known for its expertise in post-fabrication ...
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