Jesse Sanchez, Writer
Bringing roofing sales to life with visual innovation
By Jesse Sanchez. Revolutionizing customer engagement with 3D animations for roofing processes. Sales Assist, a groundbreaking app in the roofing industry, is reshaping how contractors interact with homeowners. By using a vast library of 3D animated clips, the app offers customizable videos that clarify complex processes. This tool has redefined customer education ...
Drones and thermal imaging: The future of roof inspections
By Jesse Sanchez. Technology is reshaping the way roofing professionals detect leaks and assess structural integrity. In this AskARoofer Podcast episode, host Megan Ellsworth explored the cutting-edge advancements in roofing inspections with industry experts John Kiesel and Ryan Resides from Division 7 Roofing. The discussion centered on the integration of drones and ...
Boosting sales with smarter data
By Jesse Sanchez. A new era of sales insights for roofing professionals. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth explored the cutting-edge advancements of Ingage Analytics 2.0 with Cody Carnes, an account executive at Ingage. Their conversation unpacks the transformative potential of the updated analytics platform, designed to ...
ServiceCon 2025: Where roofing service leaders connect
By Jesse Sanchez. An industry event designed to transform roofing service strategies through collaboration and actionable insights. ServiceCon 2025 is set to bring a fresh approach to industry events with its focus on participant collaboration, hands-on learning and real-world strategies for both commercial and residential roofing contractors. Taking place from March 12-14 ...
Built to last: The longevity and sustainability of modified bitumen roofing
By Jesse Sanchez. Investing in roofing systems that withstand the test of time while remaining cost-effective and environmentally sustainable is the key to long-term success. When it comes to commercial roofing, durability and sustainability can often be at odds. However, CertainTeed's Flintlastic SA system proves that a balance can be achieved. In ...
Streamlining payroll: Finding the perfect solution
By Jesse Sanchez. Technology-driven payroll solutions simplify construction industry challenges. Managing payroll for a multi-state construction company is no small feat, but Mid-South Roof Systems has found a solution that has transformed its operations. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Robert McManus, CFO of ...
This revolutionary product streamlines rooftop efficiency
By Jesse Sanchez. Discover how a simple yet highly effective innovation is streamlining roofing projects and reducing labor costs. In this episode of Roofing Road Trips®, Kevin Morris, co-founder of TUBOS, discusses the impact of his company’s prefabricated vent pipe extensions. Speaking with host Karen Edwards, Kevin explores how TUBOS is transforming ...
The case for traditional roofing rolls
By Jesse Sanchez. Smaller, traditional rolls offer a safer, more efficient solution for contractors without sacrificing productivity. In a thought-provoking Read, Listen, Watch® (RLW) hosted by Karen Edwards, Jason Stanley, CEO of IB Roof Systems, talked about a common misconception in commercial roofing: that wide-width rolls save significant time and labor. With ...
Liquid-applied membranes gain industry attention
By Jesse Sanchez. Liquid-applied membranes offer a seamless, durable and cost-effective alternative to traditional roofing methods. Liquid-applied roofing membranes are steadily emerging as a game-changing solution in the roofing industry. As labor shortages continue to impact contractors, these advanced systems offer a reliable, cost-effective alternative to traditional single-ply roofing. In this CoatingsTalk, ...
Building a strong workforce
By Jesse Sanchez. The key to successful roofing recruitment lies in building a strong, reliable workforce that meets the industry's growing demand for skilled labor. Finding skilled labor remains the number one challenge for roofing contractors. As the industry continues to grow, the demand for qualified professionals has never been higher. In ...
















