Jesse Sanchez, Writer
Inside the kit that’s changing how contractors clean metal
By Jesse Sanchez. Smart cleaning solutions that don’t void warranties are now just a bucket away. Contractors often face a tough question: how do you clean a metal roof or siding without voiding the manufacturer’s warranty? In this episode of MetalCast™, host Karen Edwards sat down with Paul Watts, founder of Watts ...
Building smarter roofs
By Jesse Sanchez. Layered protection, high-performance shingles and a polished finish come together in this integrated roofing solution. TAMKO Building Products is putting a new spin on roofing systems with the TAMKO Complete® roof system — a fully integrated approach that combines waterproofing, underlayment, ventilation and finishing touches to help roofing professionals ...
Bringing safety, style and strategy to the trade show floor
By Jesse Sanchez. Behind the scenes with a fast-growing distributor that's shaking up the roofing industry with fresh energy, a focus on safety and a personal touch. At this year’s International Roofing Expo (IRE), Julia Farrel, co-founder of Wryker Construction Supply, sat down with Megan Ellsworth to share how her company is ...
Weighing the roof: Choosing the right retrofit for aging metal roofs
By Jesse Sanchez. As metal roofs age, building owners face critical decisions about repair or replacement — but not all retrofit options are created equal. As commercial and industrial metal roofs approach the end of their lifespan, building owners are confronted with a pivotal choice: should they replace, repair or retrofit the ...
From quarry to roof
By Jesse Sanchez. Discover how natural slate roofing connects modern homes to ancient geology. In a roofing industry saturated with synthetic materials, READYSLATE® is carving a unique path by offering homeowners the chance to bring a piece of the natural world to their rooftops. Unlike asphalt shingles or metal ...
Adapting to advanced technology to win customers
By Jesse Sanchez. Gain a competitive edge by winning customers with smart technology adoption. In today’s fast-paced roofing industry, the phrase "this is the way we've always done it" can be a death knell for businesses looking to stay competitive. In an article from Beacon, they explore how roofing companies can maintain ...
Turning roofing reps into trusted advisors
By Jesse Sanchez. Turning roofing reps into trusted advisors by equipping them with a video-driven platform that builds homeowner trust, streamlines sales conversations and tracks performance. In a sea of roofing innovations featured at this year’s International Roofing Expo (IRE), one company’s pitch stood out for its simplicity and sales-savvy impact. Sales ...
Revolutionizing roofing sales
By Jesse Sanchez. Transform roofing sales with interactive presentations, real-time analytics and automation to help contractors close more deals and build lasting customer trust. At the 2025 International Roofing Expo (IRE), technology took center stage, with companies looking to transform how business is done with the latest innovations. Among the industry leaders ...
Safety meets innovation: Turning heads at IIBEC 2025
By Jesse Sanchez. Highlighting long-term fall protection solutions — and why consultants are taking notice. At the 2025 International Institute of Building Enclosure Consultants (IIBEC) convention, The Coffee Shop™ Sound Stage sponsored by IB Roof Systems had a busy day of interviews, one of which was with Leading Edge Safety. Heidi J. ...
Why liquid-applied roofing systems are gaining ground
By Jesse Sanchez. Industry leaders say performance, sustainability and flexibility are pushing coatings into the roofing mainstream. Liquid-applied systems are no longer the fringe of the roofing world — they’re fast becoming a top-tier solution. In this episode of CoatingsTalk, host Heidi J. Ellsworth speaks with Gaco product manager Ed Klonowski, focusing ...
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