Jesse Sanchez, Writer
The backbone of roof durability
By Jesse Sanchez. Waterproofing isn’t just an afterthought — it's the foundation of a long-lasting roof, protecting homes from the hidden damage of water infiltration. In the roofing industry, waterproofing products play a critical role in safeguarding buildings from water damage in the long run. While many homeowners may focus on shingles ...
Top January 2025 Stories: Industry changes and innovative products
By Emma Peterson. Here at CoatingsCoffeeShop® we kicked off the new year in style! Check out our top five articles from this month. January has been a busy month, both at The Coffee Shops™ and in the larger industry! In the coatings industry, January 1 marked the first day of a nationwide ...
Generational vision: How the Gottron family revolutionized roofing sales
By Jesse Sanchez. Family, innovation and relationships drive this multi-generational roofing legacy. The Gottron family’s story in roofing is one of passion, persistence and a vision for the future. Featured in this Coffee Conversations, the Gottrons — Jeff, Mike, Bryan, Chris, Trevor and Austin — opened up about their work with Duro-Last, ...
Paving the way for sustainable roofing
By Jesse Sanchez. Revolutionary technology turns roofing waste into long-lasting roads. Saint-Gobain, a global leader in sustainable construction, has introduced RenuCore™ by CertainTeed, a transformative innovation aimed at tackling the vast amounts of asphalt shingles that end up in landfills each year. By converting these roofing materials into high-performance pellets for asphalt ...
Performance ready: Breathing new life into a 24-year-old roof
By Jesse Sanchez. Learn how a 24-year-old roof was revitalized, overcoming storms and steep challenges with skill and innovation. Restoring a roof isn’t just about protecting a building — it’s about preserving history and meeting challenges head-on. That’s precisely what was accomplished with the recent restoration of the 24-year-old Sarnafil PVC roof ...
MFM reveals must-attend trade show lineup for 2025
By Jesse Sanchez. Explore the latest innovations in waterproofing and building solutions at industry-leading trade shows. Trade shows remain pivotal in fostering innovation, connecting industry professionals and showcasing cutting-edge technology. For manufacturers like MFM Building Products (MFM), these events are invaluable for introducing products and engaging with professionals from diverse sectors. In ...
Durable solutions for every roofing challenge
By Jesse Sanchez. From durable coal tar systems to versatile asphalt solutions, these roofing products redefine longevity and performance for modern roofs. BITEC’s line of roofing products has established itself as a benchmark in durability and performance. These solutions, designed for low-slope roofs, offer contractors and building owners reliability that is critical ...
Cool technology meets timeless style
By Jesse Sanchez. Solaris shingles merge eco-efficiency with enduring aesthetics. As climate-conscious innovations transform the roofing industry, CertainTeed’s Landmark(R) Solaris® shingles shine as a game-changer for contractors and homeowners alike. These shingles marry the appeal of classic roofing styles with advanced solar reflectance technology, offering a sustainable and energy-efficient solution without compromising ...
Simplifying year-end payroll
By Jesse Sanchez. Roofing businesses face unique payroll challenges — here’s how specialized services make year-end stress a thing of the past. For roofing companies, managing payroll isn’t just about cutting checks; it’s about navigating complexities like multi-job tracking, certified payroll reporting and tax compliance. As the year winds down, these challenges ...
High-performance roofing solution earns UL Class A Fire Rating
By Jesse Sanchez. Innovative underlayment sets a new benchmark in fire resistance and roofing performance. MFM Building Products has reached a notable achievement with its Ultra HT Wind & Water Seal® roofing underlayment, now certified with a UL Class A Fire Rating. This recognition highlights the product’s fire resistance, further enhancing its ...
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