Jesse Sanchez, Writer
A fresh approach to roofing education
By Jesse Sanchez. A newly redesigned platform makes it easier than ever for homeowners to access clear, concise information about roofing options and connect with local experts. The Metal Roofing Alliance (MRA) is taking strides to empower homeowners with their latest website overhaul, as highlighted in this episode of MetalCast™, hosted by ...
Building better courts
By Jesse Sanchez. Discover how a niche industry shapes the future of sports construction. In this episode of CoatingsCast, host Karen Edwards sat down with Tom Magner, director of product management at California Sports Surfaces, to explore the history, growth and contributions of the American Sports Builders Association (ASBA), a key organization ...
Building resilient roofers
By Jesse Sanchez. Why service and maintenance are the backbone of a thriving business. In this episode of Roofing Road Trips®, host Heidi J. Ellsworth sat down with Tracey Donels of Service First Solutions to discuss service and maintenance departments and their role in redefining the roofing industry’s approach to business growth. ...
Day 1: Key insights and sessions at IRE 2025
By Jesse Sanchez. The first day of IRE is packed with industry expertise and innovation. Roofing professionals from across the country are gathering for a full day of insights, networking and forward-thinking strategies at the International Roofing Expo (IRE) 2025. With sessions covering everything from safety leadership to sustainable practices, ...
Uniting industry giants for a stronger future
By Jesse Sanchez. The consolidation of leading metal brands under one name marks a major shift in the roofing and building industry. In this episode of Roofing Road Trips®, Heidi J. Ellsworth sat down with Jay Jacoby, director of sales for Fortify Building Solutions, to discuss the motivations behind this ...
Top January stories: Textured coatings, heartwarming stories and a Super Bowl tailgate you won’t want to miss
By Anna Lockhart. Here’s what’s been trending on RoofersCoffeeShop® (RCS) this past January. Kicking off the 2025 new year, our readers checked out a wide variety of articles and media offerings. An article that seemed to catch our readers’ attention detailed the noticeable trend of industry leaders opting for innovative coating ...
A guide to using a wet mil gauge
By Jesse Sanchez. A practical tool for accurate coating measurements. In the coatings industry, precision is key, and a wet mil gauge is an essential tool for ensuring coatings are applied at the correct thickness — crucial for both durability and warranty compliance. According to Progressive Materials, accurately gauging the thickness of ...
How roofers can use SafetyHQ® to stay safe in 2025
By Jesse Sanchez. Harnessing technology to enhance safety on rooftops and beyond. Today, roofing remains one of the most hazardous occupations in construction, with fall risks and other hazards frequently putting workers in jeopardy. As we begin 2025, the demand for innovative safety solutions tailored to roofing has never been greater. SafetyHQ, ...
Top January stories: Honoring industry legends, redefining modern construction and the importance of proactive care
By Anna Lockhart. Here’s what has been trending on the MetalCoffeeShop® (MCS) newsroom this past month. As we ring in the new year, there are new trends and news just around the corner to shake up the metal industry for 2025. This month our readers showed a great interest in ...
Why mastering every lead is key for roofing contractors
By Jesse Sanchez. Learn more about making the most of every sales opportunity in a competitive market. In this Coffee Conversations, host Heidi J. Ellsworth welcomed a distinguished panel of industry experts, including Dean Curtis, CEO of Ingage; Chuck Thokey, owner of Top Rep; and Adelaide Opitz, director of operations ...
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