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UP TO THE MINUTE

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Hands together in a teamwork huddle, Joe Sorrentino’s headshot in the bottom right

Teamwork makes the dream work

CCS Influencer Joe Sorrentino says that clear and concise communication is the key to efficient and effective project delivery to the building owner. Teamwork makes the dream work! Clear and concise communication/information is the key to efficient and effective project delivery to the building owner. Just as the delivery team ...


Your guide to successful metal roof restoration

Your guide to successful metal roof restoration

By Dani Sheehan. Metal roof restoration is a valuable service for building owners and a smart offering for roofing contractors looking to expand their business. Metal roofs are some of the most durable and long-lasting systems on the market, but even they need some attention over time. When a roof ...


The secret to selling internationally

The secret to selling internationally

By Emma Peterson. Learn about some of the unique challenges Giovanny Pazimino faces as an international Sherwin-Williams regional manager. One of the cool things about roofing is that you can tell a lot about the environment and region it is located in based on its design. For example, some ...


CCSI Joe Sorrentino - June 2025 - Invest in your success

Invest in your success

CCS Influencer Joe Sorrentino says that showing up for routine maintenance makes your business the local roof expert to all other building owners that your client talks to. Renewable warranties offered by manufacturers allow building owners the opportunity to sustain their existing metal roofing and/or low slope roofing system. These warranties ...


The influence of regulations in the coating sector’s growth

The influence of regulations in the coating sector’s growth

CCS Influencer Joe Sorrentino says that manufacturers are constantly testing and developing new technologies to balance global and national regulatory thresholds. The biggest challenge the coatings industry faces is the size and growth projections for its’ use around the world! Over $150 billion and growing with Asia leading the pace internationally. ...


CCSI - Joe Sorrentino - April - The harsh realities of complex insurance policies

The harsh realities of complex insurance policies

CCS Influencer Joe Sorrentino says that staying in contact with the local roofing association and their government affairs committee is a great way to stay informed locally Navigating the complex insurance policies and state/local building codes and regulations is a challenge for many roofing contractors providing services in the high wind/rain ...


Becoming a value added solution strategist

Becoming a value added solution strategist

CCS Influencer Joe Sorrentino says that it takes a team effort to develop a successful strategy and create trust. In order to be a “value added” solution specialist (aka roofing/restoration contractor) you must be aware of the perceived immediate need (roof leaks/repairs/replacement) of the building owner versus true root cause of ...


CCSI Joe Sorrentino - The do’s and dont’s of AI

The do’s and don'ts of AI

CCS Influencer Joe Sorrentino says that technology is reshaping how roofing businesses operate, from roof measurements and inspections to estimating costs and customer service. Trust BUT verify! Artificial Intelligence (AI) should be based on authentic intelligence. Do not over commit and under achieve! And do not think that AI going away! Many ...


Primed and ready

Primed and ready

By Emma Peterson. Learn about why primers are so important for coating system success and how to pick the right one for your project. Recently, Megan Ellsworth sat down with Chris Underwood and James Atkins for an episode of CoatingsCast® to discuss primers and how to find the right one ...


Combat standing water with the power of silicone

Combat standing water with the power of silicone

By Dani Sheehan. This premium, low solids silicone rubber roof coating is the solution for building owners looking for protection against leaks caused by ponding water. Ponding water is a major concern when it comes to maintaining roof performance on low-slope commercial roofing. From leaks to structural damage, the destruction ...


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UP TO THE MINUTE

By Anna Lockhart. Do you know the best way ...
By Cotney Consulting Group. How toolbox talks shape roofing culture. If you ...
Read More
Sherwin-Williams -  Ad - MetalRoofingElements - Fire
Central States -  Ad -  FRSA
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Rocky Mountain Snow Guards -  Ad - Show Us Our Snow Guards 2026
TRA Snow and Sun -  Ad - Faux Panel Mount 2
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