Metal Roofing Alliance (MRA)

Adios asphalt? The U.S. and Canadian residential roofing industry may be on the verge of a seismic shift

February 26, 2025 at 3:00 p.m.

The Florida Office of Insurance Regulation made headlines recently by publicly stating asphalt roof shingles often do not last as long as manufacturers claim. For years, asphalt has been the most widely used residential roofing material in the U.S. and Canada. Homeowners often turned to asphalt roofing as a cheaper, readily ...

MRA gets website revamp

February 21, 2025 at 3:00 p.m.

By Anna Lockhart. The Metal Roofing Alliance unveils new website to better serve homeowners and metal professionals. In a recent episode of the MetalCast™ podcast, host Karen Edwards sat down with Renee Ramey, executive director of the Metal Roofing Alliance (MRA), to discuss the organization’s new website. With ...

Keeping NWIR in the focus

February 20, 2025 at 12:00 p.m.

By Lauren White. Making new connections, meeting new people, having new experiences were all part of our focus for NWIR Days 2025. Editor’s note: The following is a transcript of a conversation between the Coffee Shop crew about NWIR Days 2025. Megan Ellsworth: I attended the yoga session for the first day of ...

Re-roofing isn't a spring home improvement project to be taken lightly: Industry expert share 12 essential tips to get the job done right

February 18, 2025 at 1:00 p.m.

Is this the year you finally stop putting off replacing the roof on your home? Industry experts weigh in on how homeowners can make wise re-roofing decisions by asking the right questions to ensure the best value, protection and peace of mind for their home. Spring is the time when homeowners ...

The Coffee Shops™ Announce 2025 Influencers

February 18, 2025 at 6:00 a.m.

Our Influencers program celebrates its ninth year of giving back to the industries it serves. The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español. Each month, ...

Turning education into sales opportunities

February 17, 2025 at 9:00 p.m.

By Marco Industries. Why smart businesses are using education as their most powerful sales tool. In a world where customers are more informed — and more skeptical — than ever, the old-school hard sell is quickly becoming a thing of the past. Today’s smart businesses aren’t just pitching products; they’re educating their ...

Shifting from asphalt to metal – A worthwhile investment

February 15, 2025 at 12:00 p.m.

By Anna Lockhart. For homeowners in areas with more temperamental climates and those looking for a sustainable option, metal panels have become more appealing. Now is the time to make the shift to offering metal roofing! In the first-ever Metal Coffee Conversations, host Heidi J. Ellsworth sat down with guests ...

Canadian Roof Specialist named winner of MRA's Best Residential Metal Roofing Project competition

February 14, 2025 at 4:00 p.m.

MRA’s Q-4 2024 winning Best Residential Metal Roofing Project (on left) was completed by Canadian Roof Specialist and featuring Soteria metal roofing system. The Metal Roofing Alliance (MRA), in partnership with MetalCoffeeShop®, has named a beautiful re-roofing project located in Markham, Ontario, Canada as the winner of its Best Metal Roofing ...

A fresh approach to roofing education

February 8, 2025 at 9:00 a.m.

By Jesse Sanchez. A newly redesigned platform makes it easier than ever for homeowners to access clear, concise information about roofing options and connect with local experts. The Metal Roofing Alliance (MRA) is taking strides to empower homeowners with their latest website overhaul, as highlighted in this episode of MetalCast™, hosted by ...