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NWIR (National Women in Roofing)
Women share how their unique paths led to industry success
By Emma Peterson. Learn how Michelle Ly, Rachel Narveson and Jana Zavala built their businesses and communities in a traditionally male-populated field. In a special Coffee Conversations sponsored by QXO, Heidi J. Ellsworth got to sit down with three fellow female-business owners to chat about their journeys into the ...
Get insights on legal policies and procedures
By Emma Peterson. Enter for a chance to win a free book from industry leader and expert Trent Cotney! Being a roofing contractor often means wearing many hats, whether it’s the hard hat at the job site or a baseball cap while working on sales and marketing in the office. ...
NRCA encourages roofing professionals to complete latest Quarterly Market Index Survey for Reroofing
The survey is an industry-wide effort to collect information about the reroofing market spearheaded by a coalition of trade associations. The National Roofing Contractors Association encourages roofing professionals to join industry trade associations representing contractors, consultants and manufacturers in the U.S. and Canada in taking part in the latest Quarterly Market ...
Top August articles: Mother Nature, the future of roofing and I-9 compliance
By Emma Peterson. This month’s standout stories cover fire-rated systems, youth outreach, legal guidance and more! Summer has been rushing by at The Coffee Shops™ and it’s already time to look at the top articles from August 2025! One of the big topics we saw talked about this month ...
Dodging LEGOs and life’s curveballs
By Emma Peterson. Learn about Lillianne Dunstall’s journey into the roofing industry. Everyone’s journey into the roofing industry is unique. In this Roofing Road Trips® episode, Heidi J. Ellsworth visits with Lillianne Dunstall, former chair of Canada National Women in Roofing (NWIR) and the author of The Unlikely VP, ...
National Women in Roofing’s Rising Star of 2025
By Jenny Yu. After diving into the roofing world six years ago, Sarah Sutton-Shouse works with a team of incredible women to elevate the industry every day. When Sarah Sutton-Shouse won a National Women in Roofing (NWIR) award at the International Roofing Expo (IRE) 2025, she was stunned. She ...
Breaking down stereotypes, building up careers
By Jenny Yu. This roofing company hosted a day for youth to learn about the trades! On July 10, 2025, Red Dog’s Roofing held their first Community Roofing & Trades Day in Gardner, Massachusetts. The goal of the event: show young people what’s possible and unlock their future. ...
Students in the spotlight: SkillsUSA success
By Lauren White. Roofing made its mark at the 2025 SkillsUSA, inspiring the next generation of tradespeople and showing thousands of students why the future looks brighter from the rooftop. The 2025 SkillsUSA National Leadership & Skills Conference (NLSC) was a celebration of hands-on talent, industry partnerships and student potential. ...
In the business of building futures
By Red Dog’s Roofing. Community Roofing/Trades Day introduced youth to the endless possibilities with trade career paths. In today’s job market, the younger generations are particularly vulnerable. For them, it seems like opportunities for jobs are few and far between, with hundreds of people carrying stacked resumes competing for the ...
Vegas, baby! 6 events you can’t miss at the WRE 2025
By Jenny Yu. Don’t miss these exciting events at the Western Roofing Expo (WRE) this September. The Western States Roofing Contractors Association (WSRCA) is hosting their annual expo September 28-30, 2025, in Vegas. Since 1974, WSRCA has served the western roofing and waterproofing industries with the knowledge and tools ...
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