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The GLO Group
Meeting Your Business and Marketing Goals is Our Motivation
Who We Are
The GLO Group is brand engagement and organizational health firm.
What We Do
We focus on optimizing communication, collaboration, and productivity to amplify employee engagement and improve financial performance.
We deliver ELEVATED CONNECTIONS in everything that we do.
How We Do It
We create engaging experiences for brands and their stakeholders that transform company culture and people by connecting to a purpose, aligning to a vision and inspiring action. Whether it’s a client-facing event, a team coaching workshop, a company-wide meeting or a leadership retreat, The GLO Group delivers impactful experiences that deliver real results.
The LDR Accelerator for Roofing Business Owners
Running a roofing company isn’t just about getting jobs done—it’s about leading a team, growing a business, and building something that lasts.
The LDR Accelerator is built specifically for roofing contractors ready to level up their leadership and operations. This isn’t theory. It’s hands-on coaching, peer support, and actionable tools that drive results.
What You’ll Get:
- 1:1 coaching from seasoned business mentors
- A leadership system that aligns your team and your goals
- A network of like-minded roofing professionals
- Tools to boost accountability, morale, and profitability
- This is your roadmap to smarter growth—without the burnout.
Apply to the LDR Accelerator and take the lead in your business.
You Are Not Alone, and We Can Help!
Elevate Your Brand. Engage Your Team. Expand Your Reach.
At The GLO Group, we specialize in integrated marketing strategies designed specifically for the roofing industry. Our approach combines internal alignment with external outreach to create a cohesive brand experience that resonates with both your team and your customers.
Our Services Include:
- Internal Communication & Employee Engagement: Foster a unified company culture that empowers your team and aligns with your brand values.
- Digital & Traditional Marketing Efforts: Implement cohesive campaigns across various platforms to maximize your market presence.
- Unified Branding: Ensure consistency in your messaging and visuals to build trust and recognition.
- Unique Value Proposition Development: Clearly articulate what sets your roofing business apart in a competitive market.
Why Choose The GLO Group?
- Proven ROI: Companies utilizing integrated marketing strategies often see a 224% higher return on investment.
- Cost Efficiency: Integrated content marketing can generate approximately three times more leads at a lower cost compared to traditional methods.
- Enhanced Engagement: Experience up to a 28% increase in customer engagement through cohesive marketing efforts.
Ready to Transform Your Marketing Strategy?
Partner with The GLO Group to develop an integrated marketing plan that drives growth and strengthens your brand.
Schedule Your Free Discovery Call.
Our Results Speak for Themselves
Our library of case studies provides insight in to our methods and their efficacy. We consistently bring companies together to address whatever issues they are experiencing. For example, our team was hired by a commercial roofing contractor with locations in many different markets. Our goal was to help the company recognize the value of each individual and department, and operate in a more unified way.
Background:
A well-established roofing contracting business with multiple locations was structured in such a way that each location operated autonomously. Leadership wanted more cross-office collaboration in servicing clients with larger footprints, among many other ares. The lack of uniformity from location to location was negatively impacting their customers' experiences and limiting growth. In addition, there was low employee morale and an "us vs. them" mentality when it came to locations, as well as with management.
Strategy:
All 75 employees were brought into one location over the course of several days. We identified that communication patterns, styles, and methods were a big reason behind the overall disconnect. We developed a solution that provides a forum for all internal messaging to be seen/heard by all. This enabled the team to solve challenges together - from processes and training to how they can benefit from one another's experiences and knowledge.
Results:
- Developed platforms that delivered transparency and created more opportunities for collaboration.
- Improvement in employees' attitude about their job and the company.
- Cross-location collaboration resulted in an increase is sales with customers who have needs in multiple markets.
Testimonials
B. McSweeny, Director, Global Supply Chain
Our work team was having issues with communication and understanding responsibilities between our team and other work functional teams. We worked with the GLO Group to create a team building workshop for our team to address these issues. The strategies we developed in the workshop were collaborative, productive, and fun! The entire team had a transformative experience from working with the GLO Group. We improved our teamwork and problem-solving skills along with improvement in our team’s morale. The GLO Group were able to walk us through several exercises and gave us great feedback and guidance that has had a lasting impact on all the team members! I would highly recommend anyone that is seeking ways to make improvements within their teams to work with the GLO Group to drive productive changes.
M. Jakosa, National Sales Manager
The GLO Group is a team of highly skilled, professional, and dedicated experts. After working with multiple agencies, we finally found the perfect match in them. They consistently deliver exceptional results, getting things done right the first time. When they see a vision, they bring it to life with creativity and precision. Whether you're in a specific industry or any field, they have the ability to help your business grow. While change is inevitable, growth is a choice—and with GLO Group, the potential for your business is limitless. I wholeheartedly recommend GLO Group to elevate your marketing!
C. Chapman, President 
Working with the GLO Group was a culture-changing experience for our team. GLO helped our team understand how we each communicate and therefore enabled us to work much more effectively and efficiently with each other. Once our communication improved, our over all business processes and productivity skyrocketed. In the 24 months after working with GLO, our revenues and EBITDA doubled.
The GLO Group is Certified by the Women’s Business Enterprise National Council
The GLO Group is proud to announce national certification as a Women’s Business Enterprise by the regional certifying partner of the Women’s Business Enterprise National Council (WBENC). WBENC Certification is the gold standard for women-owned business certification in the United States.
“Aside from the many resources that become available by being certified as a women-owned business,” stated Co-Founder Melissa Chapman, “the greatest benefit is to companies that are looking to engage our firm in implementing transformation within their organizations. WBENC Certification matters to those companies that are committed to their Environment Social Governance (ESG) program by partnering with a diverse group of service providers.”
Find out more about the GLO Group.
How We Help Your Organization
People and Culture
54% of your employees are not engaged at work. Extensive research has shown that the healthier the organization, the happier the employees, the more innovative the work product, and the more profitable and financially sustainable the company.
What makes an organization healthy? That’s where we step in. We help brands reach their goals throughout the entire employee experience by identifying areas of opportunities, developing a strategic plan, and then executing programs to meaningfully impact employee engagement, development, brand alignment and corporate culture.
Our team of certified coaches also have an extensive background in corporate marketing and can help you cultivate an enhanced and more consistent customer experience.
The GLOffect Method™
The GLOffect Method is a process that provides insight on people, organizational performance, and the ability for transformation. GLOffect Method workshops and programs address a variety of challenges leaders, teams and their organizations face that affect day-to-day performance, as well as the overall health of the organization.
GLOffect Method Workshops and Programs offer support and guidance to leaders, teams and their organizations in developing shifts in mindsets towards growth and implementing sustainable change.
We offer four types of programs, that can be taken as stand-alone options or integrated into a broader organizational transformation. The GLO Group can also customize workshops centered around specific company initiatives to drive engagement and adoption: from developing a Company ESG Program to establishing annual company goals and Key Performance Indicators.
Learn more about the GLOffect Method.
Meetings and Events
Customer event engagement affects your bottom line, period. 77% of engaged event attendees are more likely to interact with a brand in a social space after attending an event and convert into leads, customers and brand ambassadors for your organization.
We help brands reach their sales goals by creating more engaging, immersive and innovative event experiences for their attendees, thereby increasing brand perception, and creating additional opportunities for impactful relationships to develop.
Our team of event experts has an extensive background in corporate event management and logistics, and our network of nationwide partners helps us guarantee your event will go seamlessly and will leave attendees feeling energized and ready to do business with you.
Latest Promotions and Rebates
The GLO Group - Consulta Gratuita
¡No estás solo nosotros podemos ayudarte!
Nuestros talleres del Método™ GLOffect ofrecen un proceso poderoso que proporciona una inmersión profunda en lo que realmente está sucediendo dentro de su equipo y los resultados producen una base de conciencia, empatía y alineación. Estas importantes habilidades blandas, herramientas y estrategias que se obtienen ...
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The GLO Group - Free Consultation
You are not alone, and we can help!
Our GLOffect Method™ Workshops deliver a powerful process that provides a deep dive into what is really happening within your team and the results produce a foundation of awareness, empathy, and alignment. These important soft skills, tools, and strategies that are gained improve ...
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Latest Spanish Content
Estrategias clave para mejorar el ambiente laboral en empresas de techos
By Jessica Bravo.
The Glo Group explica el poder de la comunicación abierta y el propósito claro en el éxito empresarial.
En un episodio de La Voz de los Ruferos, Itzel Najera hablo con Monica Vornbrock de The Glo Group, quien compartió cinco acciones prácticas que las compañías ...
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5 consejos principales para establecer límites saludables al trabajar con familia y amigos
RCS Influencer En Español Monica Vornbrock dice al implementar estas pautas, puedes crear un entorno laboral que beneficie tanto las relaciones personales como el éxito empresarial.
Trabajar con familiares y amigos puede ser gratificante, pero también presenta desafíos únicos. Establecer límites claros ayuda a mantener la profesionalidad, el respeto mutuo y ...
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Contratación inclusiva ayuda a que las compañías crezcan
RCS Influencer en Español Monica Vornbrock dice amplía la perspectiva de todos los empleados de la compañía.
Nota del editor: Lo siguiente es la transcripción de una entrevista en vivo con RCS Influencer en Español Monica Vornbrock. Puedes leer la entrevista a continuación, escuchar el podcast o ver la grabación.
Monica Vornborck: ...
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Latest Podcasts
Empowering Contractors Through Leadership.
Join Heidi Ellsworth on this episode of Roofing Road Trips as she sits down with Monica Vornbrock and Melissa Chapman from The GLO Group. They discuss how their unique LDR Accelerator program is aimed at transforming contracting businesses by fostering leadership development and promoting work-life balance. With over 60 years ...
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Monica Vornbrock - Creciendo como Líder
En este episodio, dirigido a quienes desean fortalecer sus habilidades de liderazgo, Itzel y Mónica Vornbrock comparten cinco acciones prácticas que puedes implementar de inmediato. Desde conectar la visión y propósito con la cultura de tu organización, hasta fomentar la comunicación abierta y priorizar el aprendizaje continuo, este episodio te ...
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Melissa Chapman & Monica Vornbrock - Overcoming Contractor Challenges in 2024
Join host Heidi Ellsworth for a special live episode of Roofing Road Trips streaming from the Western Roofing Expo in Las Vegas. Heidi sits down with Melissa Chapman and Monica Vornbrock of The GLO Group to explore the common challenges contractors are facing in 2024. Learn how The GLO Group ...
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Latest Webinars
The GLO Group and Antis Roofing
Who doesn’t need a coffee break? Join RoofersCoffeeShop for a coffee break every third Tuesday of the month at 10 am PT. In the February 2025 Coffee Break, we are joined by Melissa Chapman and Monica Vornbrock from The Glo Group. Be sure to tune in to learn about ...
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Read Listen Watch - Educational Content
Leverage Your Team to Scale Your Business
In this RLW, Heidi J. Ellsworth talks to Monica Vornbrock and Melissa Chapman, co-founders of The GLO Group, about the strategies and insights behind leveraging your team to effectively scale your business. Monica and Melissa bring decades of experience in the roofing industry and beyond, specializing in transforming company cultures, ...
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Latest Classifieds
The LDR Accelerator for Roofing Business Owners
Running a roofing company isn’t just about getting jobs done—it’s about leading a team, growing a business, and building something that lasts.
The LDR Accelerator is built specifically for roofing contractors ready to level up their leadership and operations. This isn’t theory. It’s hands-on coaching, peer support, and actionable tools ...
View the Classified
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Who we are:
The GLO Group is a full-service,
brand engagement firm.
What we do:
Our highly trained team focuses on creating captivating and transformational experiences,
workshops, and
events that deliver elevated connections, build stronger communities, and create
belief to power positive change.
How we do it:
We create immersive experiences for brands and their stakeholders that transform company ...
Read More
Latest Videos
The GLO Group Playlist
The Glo Group, Brava and Kirby FiberGlass LIVE From the 2025 CRA show!
LIVE From WRE With The GLO Group
Watch now to hear Melissa Chapman update Megan Ellsworth at the Western Roofing Expo on The GLO Group's recent activities and goals heading into 2024.
Turn Events Into Experiences | The GLO ...
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