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Western Colloid Fluid Applied Roofing and Coating Systems
Unlike any other company, Western Colloid works with contractors to help build their business.
If you are new to Fluid Applied Reinforced Roofing let Western Colloid introduce you to these profitable roofing systems. The quality of the products combined with our excellent training programs and customer support create many opportunities for roofing contractors. Best of all we can help lower your liability while helping you be more profitable!
We are proud of the relationships we have built over the years with our customers. We just don’t sell the products; we’re with you every step of the way.
Western Colloid offers sales support, installation training, exceptional warranties and maintenance programs.
Enter for your chance to go to the 2026 Western Roofing Expo!
RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United States, WRE is a trade show hosted by the Western States Roofing Contractors Association (WSRCA). The show, which runs September 27-29 at the Paris Las Vegas, features education, networking and more.
These give the fire lucky winners access to the trade show, annual luncheon, en Español content, educational sessions and the legislative luncheon. Don’t miss this chance to shingle and mingle!
Contest closes August 22 wtih winners to be announced LIVE on the Weekly Blend on August 24.
Enter for your chance to win a 2026 WRE all inclusive package.
Understanding Roof Restoration Episode 9 - Everything you Need to Know About Restoring Metal Roofs
In this episode of Understanding Roof Restoration, host Karen Edwards talks with Western Colloid’s Greg Hlavaty about the intricacies that come with restoring metal roofing systems. Extra attention needs to go into the details when restoring metal as these systems have special needs when it comes to expansion and contraction and ensuring that the finished project will remain watertight.
Listen to episode 9 of Understanding Roof Restoration.
Understanding Roof Restoration Episode 8 - Understanding FM & Other Approvals
In this episode of Understanding Roof Restoration, host Karen Edwards visit with Western Colloid's Greg Hlavaty and Hal Leland to talk about system approvals. What is FM? What is UL? How are products tested and more importantly, why you should care about the approvals that a fluid-applied roofing system carries? Listen to this important episode to be sure you are choosing the right products for your next roofing project.
100 Useful Videos: Training Information Best Practices
Subscribe to Our YouTube Channel!
Training videos, best practices and more is what you'll find on the Western Colloid YouTube channel! Over 100 useful videos await you! Be sure to subscribe so you don't miss a single video!
Subscribe to our YouTube channel today!
Understanding Roof Restoration: Recovering 
TPO, PVC, EPDM and other Single-Plys
Listen in as Greg Hlavaty and Hal Leland, the experts from Western Colloid, talk with host Karen Edwards about restoring single-ply roof systems. They share what to look for, what restoration systems are appropriate for the different types of membranes and some tips for success.
Listen to the new Understanding Roof Restoration podcast episode!
FARR Best Practices
Gain access to this comprehensive training program for job site preparation, safety and efficient installation techniques.
Great products along with a quality installation must be combined with good job site preparation. This ensures a successful project where everyone wins.
The Western Colloid team educates on how to prepare the job site, the equipment, and how to maximize crew efficiency in real-world scenarios. These techniques, tips and training can save thousands of dollars on labor alone.
Learn more about FARR Best Practices!
Offering Live Demos in the West!
Want to learn about the lucrative business of fluid-applied coatings? Watch this video and attend our next demonstration.
For over 50 years, Western Colloid has been helping contractors build their businesses using superior roof coating systems. Learn the secrets, tips and tricks to being efficient and productive. Install a quality roof with fewer guys.
Latest Promotions and Rebates
Enter for a chance to go to the 2026 Western Roofing Expo!
RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United States, WRE is a trade show hosted by the Western States Roofing Contractors Association (WSRCA). The show, which runs September 27-29 ...
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Over 100 Free Training Videos From Western Colloid
Training videos, best practices and more is what you'll find on the Western Colloid YouTube channel! Over 100 useful videos await you! Be sure to subscribe so you don't miss a single video!
Subscribe to the Western Colloid YouTube today!
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Training Opportunities with Western Colloid
For over 45 years Western Colloid has been helping contractors build their businesses using superior roof coating systems. What can you and your team expect from the Western Colloid training program? Here’s a quick look:
A personalized experience
The experts at Western Colloid work hand in hand with each contractor to determine ...
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Latest Contests and Games
Enter for your chance to go to the 2026 Western Roofing Expo!
Enter for your chance to go to the 2026 Western Roofing Expo!
RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United States, WRE is a trade show hosted by the Western ...
View Contest or Game
Latest Awards
Enter for a chance to go to WRE 2026!
RoofersCoffeeShop® is partnering with Western Colloid to send five professionals to the 2026 Western Roofing Expo (WRE)! Known as the premier regional roofing and waterproofing event in the United States, WRE is a trade show hosted by the Western States Roofing Contractors Association (WSRCA). The show, which runs September 27-29 ...
View Award
Latest Spanish Content
¡Gana tu pase para la Western Roofing Expo 2026!
Por Emma Peterson, traducido por Alberto Torres.
Participa para tener la oportunidad de acceder a sesiones educativas de primer nivel, eventos para establecer contactos, almuerzos y una de las exposiciones comerciales más importantes de la industria.
RoofersCoffeeShop® se ha unido a Western Colloid para enviar a cinco profesionales a la ...
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The Coffee Shops™ Announce 2025 Influencers
Our Influencers program celebrates its ninth year of giving back to the industries it serves.
The Coffee Shops™, the award-winning websites where the industries meet for technology, information and everyday business, announces the 2025 Influencers for RoofersCoffeeShop (RCS), MetalCoffeeShop® (MCS), CoatingsCoffeeShop® (CCS) and RCS en Español.
Each month, ...
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Latest Podcasts
LIVE From IIBEC 2026 Sponsored by Western Colloid
Live from the IIBEC 2026 Conference and Trade Show, this special Coffee Conversations®, sponsored by Western Colloid, brings together leaders from across the roofing and building enclosure industry to explore how performance expectations are evolving in 2026. With increasing climate pressures, tighter energy codes and growing lifecycle accountability, roofing professionals ...
Listen to the Podcast
Coffee Conversations LIVE From IIBEC 2026 Sponsored by Western Colloid
Live from the IIBEC 2026 Conference and Trade Show, this special Coffee Conversations®, sponsored by Western Colloid, brings together leaders from across the roofing and building enclosure industry to explore how performance expectations are evolving in 2026. With increasing climate pressures, tighter energy codes and growing lifecycle accountability, roofing professionals ...
Listen to the Podcast
Are Fluid-Applied Roof Systems the New Membranes?
In this episode of CoatingsTalk, host Megan Ellsworth is joined by Greg Hlavaty with Western Colloid to talk about treating fluid-applied roof systems as a membrane. In modern roofing and waterproofing applications, fluid-applied roofing systems have become increasingly popular due to their seamless application, durability and adaptability. These systems are ...
Listen to the Podcast
Latest Webinars
Coffee Conversations LIVE From IIBEC 2026 Sponsored by Western Colloid
Live from the IIBEC 2026 Conference and Trade Show, this special Coffee Conversations®, sponsored by Western Colloid, brings together leaders from across the roofing and building enclosure industry to explore how performance expectations are evolving in 2026. With increasing climate pressures, tighter energy codes and growing lifecycle accountability, roofing professionals ...
Watch the Webinar
Western Colloid's Understanding Roof Restoration Video Playlist
The Understanding Roof Restoration podcast dives deep into the topic of restoring roofs. As the popularity of roof restoration continues to grow among building owners and contractors, there are many questions that arise. With a wide variety of roofing systems on existing buildings and many available restoration options, we turned ...
Watch the Webinar
Understanding Roof Restoration Podcast
Date: June 29, 2023
Time: 10:00 a.m. - 11:00 a.m. (PT)
The Understanding Roof Restoration podcast dives deep into the topic of restoring roofs. As the popularity of roof restoration continues to grow among building owners and contractors, there are many questions that arise. With a wide variety of roofing systems on ...
Watch the Webinar
Read Listen Watch - Educational Content
Are Fluid-Applied Roof Systems the New Membranes?
In this episode of CoatingsTalk, host Megan Ellsworth is joined by Greg Hlavaty with Western Colloid to talk about treating fluid-applied roof systems as a membrane. In modern roofing and waterproofing applications, fluid-applied roofing systems have become increasingly popular due to their seamless application, durability and adaptability. These systems are ...
View Content
State of the Coatings Industry
On this episode of CoatingsTalk, Karen Edwards is joined by Greg Hlavaty and Hal Leland of Western Colloid to talk about the current state of the coatings industry. This rapidly growing segment of the roofing industry is appealing to building owners and contractors alike as they realize the benefits for ...
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Western Colloid 3 Tips Successful Coatings Installation
October 9, 2019
Many roofing companies shy away from coatings due to the unknowns. A few have had an unpleasant experience. If you set up your project correctly you will find that the coatings side to your business can be extremely lucrative. You can provide a superior roof for your clients ...
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Latest Classifieds
Everything you Need to Know About Restoring Metal Roofs
In this episode of Understanding Roof Restoration, host Karen Edwards talks with Western Colloid’s Greg Hlavaty about the intricacies that come with restoring metal roofing systems. Extra attention needs to go into the details when restoring metal as these systems have special needs when it comes to expansion and contraction ...
View the Classified
Latest Videos
The Weekly Blend - Episode 216
Join us every week to learn the latest news in the roofing, metal, coatings and outdoor living industry.
The 216th episode of The Weekly Blend is here! Join The Coffee Shops’ President Heidi Ellsworth and COO Karen Edwards for the latest episode of this Coffee Shop original web series.
Tune in to ...
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Episode 197 of The Weekly Blend LIVE from IBS 2026!
Join us every Friday to learn the latest news in the roofing, metal and coatings industry.
The 197th episode of The Weekly Blend is coming to you live from the 2026 International Builders' Show! Join The Coffee Shops’ President Heidi Ellsworth and Multimedia Manager Megan Ellsworth for the latest episode of ...
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Western Colloid's Understanding Roof Restoration Video Playlist
The Understanding Roof Restoration podcast dives deep into the topic of restoring roofs. As the popularity of roof restoration continues to grow among building owners and contractors, there are many questions that arise. With a wide variety of roofing systems on existing buildings and many available restoration options, we turned ...
View Video
