Westlake Royal Roofing Solutions
Composite roofing for the win
By Emma Peterson. Contractors from Greater American Roofing and Weatherguard, Inc. discuss why DaVinci products have become a go-to solution for their clients. In a new episode of Roofing Road Trips®, Megan Ellsworth sat down with Crystal Watterson, CFO of Greater American Roofing, and Trent Lovewell, VP of sales and ...
Westlake Royal Building Products™ consolidates US Tile® and Newpoint™ Roofing brands under one name
Westlake Royal Building Products joins US Tile® Clay Roofing Products and Newpoint™ Concrete Roof Tile under a single national brand name: US Tile® Concrete and Clay Roofing. The combined brand will allow for easier specification and sales for customers while maintaining the same trusted products, warranties and support. Westlake Royal Building ...
Posicionando el roofing de metal como una opción sustentable
Por The Coffee Shops®. Expertos de la industria explorarán cómo el roofing de metal contribuye a la sustentabilidad, el valor a largo plazo y la resiliencia en la construcción residencial. La sustentabilidad es cada vez más importante para los propietarios de viviendas y profesionales de la construcción al evaluar diferentes ...
Positioning metal roofing as the sustainable choice
By The Coffee Shops®. Industry experts to explore how metal roofing supports sustainability, long-term value and resilience in residential construction. Sustainability is increasingly important when homeowners and construction professionals evaluate roofing options. On Thursday, October 8 at METALCON, the Metal Roofing Alliance (MRA) will present “Residential Metal Roofing – The ...
Top September articles: Sustainable construction, seasonal shifts and durable products
By Emma Peterson. What has the AskARoofer™ audience been reading? The weather and the season might be changing, but here at AskARoofer, our team is still consistently putting out high-quality content meant to help you better understand the roof above your head! And now that we are at ...
Reroofing with wildfire protection in mind
By Emma Peterson. Combining fire resistance, wind protection and lasting curb appeal, Unified Steel® provided an ideal solution for a homeowner living in a wildfire-prone region. 2025 did not kick off well for homeowner Tilo Martin and his neighbors. Tilo’s home sits in the Pacific Palisades – the part of California that ...
The roof that survived
By Emma Peterson. When fire tested a California home, the stone-coated steel roof played a key role in keeping it standing. In 2025, 471,207 acres of land in California burned in wildfires and over 23,700-acres of damaged lands from that total is attributed solely to the devastating Palisades fire. But not every ...
When homeowners do their homework
By Emma Peterson. With more homeowners researching roofing systems before making a purchase, contractors must be ready to provide deeper insights and expert guidance. In the last few years, more and more homeowners have begun doing their own research about roofing materials and products. This is in large part due ...
Top August articles: Innovative products, wildfire resistance, customer service and cool roofing
By Emma Peterson. Take a look at the articles that resonated most with AAR readers this August. Our editorial team here at The Coffee Shops® has been especially busy providing articles that help bridge the gap between home and building owners and the roofing world. In August 2026 ...
Bring your dream home to life with Design Canvas™
By Emma Peterson. Westlake’s AI-powered tool lets homeowners explore roofing, siding, stone and trim options on a real image of their home, making design decisions easier. Embarking on a new building or remodeling project can be intimidating, as it’s a process that often comes with high price tags and a ...
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