Don't Stop at the Top

Close your eyes and imagine the parts that make up your car. There’s a steering wheel, gas pedal, floor mats, seats, windshield wipers, tires, wheels, and radio. Get even more specific. What’s under the hood? Bolts. Nuts. Pistons. Oil. Camshaft. Serpentine belt. And on and on. Now, imagine this…you walk into a car dealership to buy a new car, only to find these pieces strewn about. The dealer says, “Come over here and let me show you our latest model.” He then points at all those parts scattered throughout the show room. Confused, you’d say something like, “Yeah right. That’s not a car!” And, of course, you’d be right.

Pieces of a car don’t make a car. It’s the assembly of those pieces in the proper order, with the proper combination of parts that makes a car. Your digital marketing experience is no different than this metaphor. Sure, you may have an agency that does PPC, builds websites, writes SEO content, and delivers web traffic reports. But those are just pieces. And they’re certainly not creating as much value on their own as they could together. The point is this: the right mix of parts matters. But knowing what to do with that mix — how to put those pieces together to create a powerful machine — matters even more.

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